Ed: This week we will be featuring a number of guest posts from undergraduate students from University of New South Wales who are building real businesses while still studying.
Today’s post is from Brian Lam, one of the founders of new startup Bakebox.com.au and Business Analyst Intern at Artesian Capital ManagementIntroduction
Millennials eat, breathe and sleep technology. Sometimes literally! Research by a Nielson, a global data analytics company, shows that an astounding 83% of Millennials say that they sleep with their smartphones. Social media dominates a large proportion of our technology use, as it provides us with 24/7 [...]
Early in my career I spent 5 years at Hewlett-Packard selling and marketing new high tech products back when Cisco could demand $50-100k for a switch. HP put us through a number of multi day courses from this guy and I have to tell you in the world of selling B2B and B2C high tech products there is no better model or lessons you could learn than Geoffreys concepts of “Crossing the Chasm” and “In the Tornado” and the Bowling Alley.
He explains it here and if you ever intend to sell any new high tech to a business you must watch this and read his [...]