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Nov 26, 2014

4 tips for Marketing to Millennials

Ed: This week we will be featuring a number of guest posts from undergraduate students from University of New South Wales who are building real businesses while still studying.

Today’s post is from Brian Lam, one of the founders of new startup Bakebox.com.au and Business Analyst Intern at Artesian Capital Management 

Introduction

Millennials eat, breathe and sleep technology. Sometimes literally! Research by a Nielson, a global data analytics company, shows that an astounding 83% of Millennials say that they sleep with their smartphones. Social media dominates a large proportion of our technology use, as it provides us with 24/7 [...]

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Aug 9, 2013

▶ Geoffrey Moore – Video – Crossing the Chasm – Must watch for new B2B high tech companies

Geoffrey Moore – Crossing the Chasm

Early in my career I spent 5 years at Hewlett-Packard selling and marketing new high tech products back when Cisco could demand $50-100k for a switch. HP put us through a number of multi day courses from this guy and I have to tell you in the world of selling B2B and B2C high tech products there is no better model or lessons you could learn than Geoffreys concepts of “Crossing the Chasm” and “In the Tornado” and the Bowling Alley.

He explains it here and if you ever intend to sell any new high tech to a business you must watch this and read his [...]

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Jul 29, 2013

Please help feed the Geeks

Legal Information Institute – Feed the Geeks

Had to share, this popup at the Legal Information Institute in the US made me laugh.

 

If you have seen great copy recently let me know in the comments and I will post it up

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