Marketing/Sales

4 tips for Marketing to Millennials

Ed: This week we will be featuring a number of guest posts from undergraduate students from University of New South Wales who are building real businesses while still studying. Today’s post is from Brian Lam, one of the founders of new startup Bakebox.com.au and Business Analyst Intern at Artesian Capital Management Introduction

▶ Geoffrey Moore – Video – Crossing the Chasm – Must watch for new B2B high tech companies

Early in my career I spent 5 years at Hewlett-Packard selling and marketing new high tech products back when Cisco could demand $50-100k for a switch. HP put us through a number of multi day courses from this guy and I have to tell you in the world of selling

This book will change your life

 

 

Learn about OKRs - Objectives & Key Results, the management system that Google & Intel use to achieve massive growth

 

You can use OKRs to massively accelerate your startup and personal life.

 

Written by John Doerr the legendary Venture Capitalist who invested $12m into Google which became $3 billion a few years later.

 

He also invested in Amazon, Intuit, Zynga, Compaq, Netscape, Macromedia, Symantec, Sun & dozens of other companies.

 

Subscribe to our irregular email & get a 2-month Amazon Audible trial with 2 free books

 

PS Free book offer only for new Audible trials