| Startup Name | Nudge |
|---|---|
| What problem are you solving? | Current analytics platforms are not designed to track content marketing efforts across multiple websites. Also they provide only metrics like pageviews and impressions leaving much to be desired in terms measuring virality, attention minutes, influencer reach and engagement which are critical in brand’s content marketing efforts.With GE, Nudge measured and provided analytics for content published/shared on 70+ websites like Tumblr, Micosites as well paid ads, all at one place. |
| What is your solution? | Nudge provides a central real time dashboard to measure your branded content across owned, earned and paid marketing channels. It goes beyond measuring pageviews for your content by tracking engagement, virality, attention minutes and earned media. |
| Target Market | Publishers, Brands, Content Marketers |
| How will you make money? | Subscription model |
| Founders Names | Ben Young and Shand |
| Website | http://www.giveitanudge.com/ |
| What type of funding has the company received | Bootstrapped/self funded |
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