App analytics is has a lot of new entrants but its still a large and yet to exploited market.
Given the number of developers investing significant time and cash building apps it makes sense that tools that help app developers to optimise and sell more product and then manage the monetisation are going to have a ready audience who are willing to pay.
| Startup Name | Paddle |
|---|---|
| What problem are you solving? | Developers love to build apps, but actually selling those apps involves setting up a bunch of disjointed tools and managing them independently. It’s messy, time-consuming and ultimately takes the developers away from building an even better product. With Paddle, developers can manage everything from a single, beautiful dashboard instead. From setting up a checkout and app trial versions, to in-app analytics and in-app purchases, Paddle is essentially an all-in-one solution for leaving developers to focus on what they love doing: building awesome apps. |
| What is your solution? | From payment processing and in-app analytics, to tax management and customer support, Paddle handles everything developers need to sell their apps, games and digital products under a single service. Developers can spend more time doing what they’re good at — building awesome apps & games — and Paddle will handle the rest. |
| Why is this a great opportunity? | Incredibly simple way to sell apps, games and digital products. |
| Target Market | Paddle’s primary target audience are developers who build apps, games and digital products for desktop, mobile and web. |
| How will you make money? | Subscriptions, Advertisement |
| Founders Names | Christian Owens |
| Website | Paddle |
| What type of funding has the company received | Bootstrapped/self funded |
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