Ed: Im not sure about Interactive Content Marketing, its had a painful birth. I guess maybe its time is coming, in the past most of these productions were primarily customer built, Flash based, pretty heavy and generally took a long time to load and yet not excellent once they loaded.
They used to be the preserve of the corporate advertiser, signed off by the Marketing Manager after being pitched after a feverish ideation session by some Hipster Creative Director with an expensive digital team that could beaver away in Flash for a few weeks.
But apparently you can do this yourself now and it builds responsive HTML web pages (vs Flash which is sort of dead).
Its very promising, smaller companies will be able to build their own Interactive Marketing, but the question is can they manage the creative process without the Fixie riding, beard wearing, chai sipping Ideation Team from LOUDNOISE * or whatever funny name they call themselves?
That remains to be seen.
* actually that’s a pretty good name I just made up. Hipsters the domain is for sale 🙂
| Startup Name | PublishSoSimply |
|---|---|
| What problem are you solving? | The world has changed, but people still use pdf files to create guides, manuals, white papers, etc. PublishSoSimply is a fresh solution and a great alternative to static files. |
| What is your solution? | PublishSoSimply is a digital publishing platform for content marketing and inbound marketing strategy. It helps marketers create interactive and responsive docs like white papers, report, ebooks, presentations, guides, case studies, magazines, landing pages and others. Marketers can manage their content in 3 easy steps: – Create – use easy drag&drop visual creator, add texts, photos, videos, embed elements like Infogr.am charts, SlideShare presentations, Spotify playlists and more. – Publish & share – each project has its link so you can easily share with an audience. Embedded documents on any website. It’s responsive so you can read on all devices. – Analyze & convert – follow statistics, make the content better, gain more readers. |
| Target Market | Businesses |
| How will you make money? | 1 project free, 5 projects a month – $19, unlimited projects – $49 |
| Tell us about the market & founders, why is this a great opportunity? | Founders are entrepreneurs, experienced marketers, and academic teachers. |
| Founders Names | Michal Majewski |
| What type of funding has the company received? | |
| Website | http://publishsosimply.com |
| Twitter Handle | @publishsosimply |
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