Startup Name: Arara
Tagline: The battery-free wheel-mounted lights
Elevator Pitch: Arara is the bicycle lighting system that will never need a battery. The wheel-mounted lights are powered by strong neodymium magnets. When a bike’s wheel starts to spin, the lights move past the magnets and the generated electric energy is stored in the capacitor. When it’s charged, Arara lights up.
More importantly, it makes a bike easily recognizable from every angle at night, is available in variety of colors, is water-resistant, lightweight, and works at temperatures down to -15 degrees F.
Target Market: Cyclists of all ages.
How will you make money? Crowdfunding on Indiegogo.com
How much capital have you raised? None
Founder(s) Name: Semyon Filippov
Website: https://arara.bike
Twitter: @araralights
City/Country: Kemerovo/Russia