Startup Name: Sarafan Technology
Tagline: Connecting Artificial Intelligence And Smart Ads
Elevator Pitch: Sarafan.AI recognizes items in photos and videos and automatically creates a shop-now functionality without interrupting the user experience
Once recognized, our system seeks out equivalents in online stores and are presented in the form of a widget. Through this widget, users can automatically transfer to online stores and potentially continue shopping. Integrating our widget is extremely easy as most of the work is done automatically by Artificial Intelligence. As of today, our main client base is online platforms. We’re currently working with 122 media partners which include some big industry names, such as Glamour, Cosmopolitan, and Playboy in Russia, as well as Hello and Myself.de in Germany
Target Market: Publishers, Streaming channels
How will you make money?: Along with our partners, we work on a revenue-sharing model: advertisers pay publishers, Sarafan gets the technical fee
How much capital have you raised?: 1-2m
Founder(s) Name: Andrey Korkhov
Website: https://sarafan.tech
Twitter: @SarafanTech
City/Country: New York, USA
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