Phox Water Filters – Millions of Brita filter cartridges go to landfill each year. We decided to put an end to that by inventing the first refillable filter cartridge. Simply open the cartridge and pour in the fresh filter granules every 30 days.

Startup Name: Phox Water Filters

Tagline: Millions of Brita filter cartridges go to landfill each year. We decided to put an end to that by inventing the first refillable filter cartridge. Simply open the cartridge and pour in the fresh filter granules every 30 days.

Elevator Pitch: Millions of Brita filter cartridges go to landfill each year.
We decided to put an end to that by inventing the first refillable filter cartridge. Simply open the cartridge and pour in the fresh filter granules every 30 days.
Target Market: Anyone looking to reduce their single use plastic usage. Anyone who cares about the water they drink.

How will you make money?: Increasing sales of the water filtration cartridges

How much capital have you raised?: None

Founder(s) Name: Scott Dickson – CEO & Founder

Website: http://www.phoxwater.com

Twitter: @phoxwater

City/Country: Scotland