MeandR – MeandR is a new iPhone app that encourages you to keep fit and get outside more by challenging you to walk to a target in time.

Startup Name: MeandR

Tagline: MeandR is a new iPhone app that encourages you to keep fit and get outside more by challenging you to walk to a target in time.

Elevator Pitch: Choose how far you want to go and how fast. Meandr will work out a route for you to complete and then time how long it takes. You can also choose your own target by tapping on the map and Meandr will work out a route to get you there. Try and complete each route in time, or just relax and Meandr at your own pace!

The history of each challenge is stored so you can re-do one at any time. No pressure – choose a distance and pace that suits you. Simple, fun interface designed to get you going.

Target Market: Recreation, Fitness, Health

How will you make money?: Sales

How much capital have you raised?:

Founder(s) Name: Gary Ismay

Website: https://www.goodbinary.com/meandr

Twitter: @goodbinary

City/Country: Lytham St Annes, Lancashire, England