Startup Name: kaidō
Tagline: An online gifting platform that engages the recipient to make gifting less stressful
Elevator Pitch: We are an online gifting platform that engages the recipient in the gifting process to remove the stress and uncertainty that surrounds the gifting motion. We do this by:
A) Offering a focused, thoughtful curation of gifts that are both desirable and functional.
B) Allowing our users to gift a choice of 4 options from our curation, with the recipient ultimately choosing their favorite. Less pressure on the sender, higher satisfaction for the recipient, less returns for the brands.
C) Not requiring the sender to know the shipping or email address of the recipient. Just a phone #, Instagram handle, or LinkedIn connection will do.
D) Taking on packaging, handling, and shipping.
Target Market: Year-round, everyday gifting for significant or just because occasions; specifically between friends, from managers to their employees, from companies to new clients, between significant others etc.
How will you make money?: Service fee and wholesale margins on any product we carry in inventory.
How much capital have you raised?: None
Founder(s) Name: Rania El-Ghezzaoui, Hana Kashi
Website: https://www.shopkaido.com
Twitter: @shopkaido
City/Country: NY, NY, USA
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