Ethically – Conscious consumerism at the tip of your mouse

Startup Name: Ethically

Tagline: Conscious consumerism at the tip of your mouse

Elevator Pitch: Ethically is a browser extension for the conscious consumer. We provide real-time sustainability scores while you are shopping online so you can find and shop with companies that are more aligned with your values. When we were building Ethically, we wanted to make a tool to demystify the sustainability world. When talking to potential users, most people really wanted to hold businesses accountable but just didn’t know where to start. What makes Ethically special is that we bring sustainability to you. We know you want to be more sustainable, so we help you do it incrementally because we know every action counts. Using Ethically you can find more sustainable options within the places you are already shopping, like Amazon.

Target Market: sustainability, online shopping, e-commerce

How will you make money?:

How much capital have you raised?:

Founder(s) Name: Jada McLean

Website: https://joinethically.com/

Twitter: @Ethically_life

City/Country: San Francisco, California, USA