UP2CHOICE – Food & drink discovery platform that saves you time

Startup Name: UP2CHOICE

Tagline: Food & drink discovery platform that saves you time

Elevator Pitch: UP2CHOICE is a personalized discovery platform, saving you time finding outstanding restaurants, happenings, dishes and drinks.

The way people search and choose restaurants has changed dramatically. Some still rely on the recommendations of their best friends, but most people visit multiple dining sites in addition to Facebook, Twitter and Instagram, just to decide where to eat next time. Each platform requires our time and constant attention coupled with doubts as to whether those reviews left by anonymous strangers are actually true and relevant.

Our users can customize their news feeds to escape the fear of missing out on dining events, deals and specials. To make their experience even more convenient, they can easily set up personalized filters to narrow down updates in their news feed to suit particular circumstances, wants and needs. In addition, UP2CHOICE’s algorithms and unique food and drink database help to solve indecisive cravings by expanding search options and providing personalized recommendations based on individual taste and preferences.

Target Market: United States, United Kingdom, Canada

How will you make money?: Subscription, advertising

How much capital have you raised?: 10-50k

Founder(s) Name: Polina Plavnick

Website: http://up2choice.com/

Twitter: https://twitter.com/up2choice_us

City/Country: Tel Aviv/ Israel