Startup Name: Xerago
Tagline: Xerago is an Integrated Marketing Services Provider that helps brands with their Marketing Transformation, by setting up and running Marketing Centres of Excellence. Operating at the confluence of People, Process, Technology and Analytics, their services include Digital Presence Management, Digital Marketing, Conversion Optimization, Campaign Management, MarTech Management and Digital & Data Analytics.
Elevator Pitch: Xerago is an Integrated Marketing Services Provider that helps brands with their Marketing Transformation, by setting up and running Marketing Centres of Excellence. Operating at the confluence of People, Process, Technology and Analytics, their services include Digital Presence Management, Digital Marketing, Conversion Optimization, Campaign Management, MarTech Management and Digital & Data Analytics.
Xerago’s mission is to help brands move from Fragmented thinking and processes to Integrated Marketing, so all marketing efforts yield maximum outcomes. Acquigo is their unique algorithmic marketing automation platform, which is a synthesis of Xerago’s 10+ years of in-the-trenches experience running over 1 billion marketing interventions. Having offices in the San Francisco Bay Area, Singapore, Hong Kong, Dubai and Mumbai, Xerago has been providing integrated marketing services to some of the largest brands in the world across all verticals. Know more about them here.
Target Market: Marketing
How will you make money?: Acquigo is a revolutionary Algorithmic Marketing Platform that empowers brands to identify and act on hundreds of unique opportunities aimed at customer growth, engagement, retention and satisfaction. Acquigo delivers 10X marketing campaign effectiveness by generating responses in the range of 10-40% and by providing the ability to run hundreds of unique campaigns with just a few clicks. Acquigo, the unique algorithmic marketing automation platform, is a synthesis of Xerago’s 10+ years of in-the-trenches experience running over 1 billion marketing interventions.
How much capital have you raised?:
Founder(s) Name: Ganesh N. Mandalam
Website: https://www.xerago.com/
Twitter: https://twitter.com/xerago
City/Country: US
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