Startup Name: Latana Brand Analytics
Tagline: Advanced brand tracking for fast-growing consumer brands who want to make better marketing decisions.
Elevator Pitch: At Latana, we come to work every day because we want to solve the biggest problem in brand. Everyone is guessing. Brand is the most important asset for many companies, and yet only vaguely understood.
Consumer firms spend more than one trillion dollars a year on marketing and advertising, yet build their campaigns based on gut feelings rather than a data-driven approach. Why? Because brand marketers don’t have their own analytics tool stack. We are here to change that.
Latana’s brand analytics is for brand marketers what Google Analytics is for digital marketers. It provides them with an intuitive dashboard where they can track brand performance across target audiences, campaign impact, and how the competition is performing. We provide our customers with the means to tailor marketing campaigns for their audiences and improve brand performance – leading to faster growth, lower acquisition costs, and improved retention.
Target Market: Start-ups and scale-ups
How will you make money?: By selling subscriptions to our product.
How much capital have you raised?: 1-2m
Founder(s) Name: Nico Jaspers
Website: https://www.latana.com
Twitter: @LatanaBrand
City/Country: Berlin, Germany
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