PlanSend

Company profile:

Startup name: PlanSend

Tagline: Social media scheduling with client approvals

Elevator Pitch: PlanSend helps freelancers and small agencies plan social posts, get client approval through private no-login review links, and schedule the approved revision. Each brand has its own calendar, channels and publishing history. Editing approved content returns it to review. AI Assist helps draft and adapt captions; REST API and MCP access support automation with the same approval rules. Free plan available; paid plans start at $15/month or $12/month billed yearly.

Target Market: Freelancers and small agencies who need social media scheduling with client approvals

How will you make money?: Free plan available; paid plans start at $15/month or $12/month billed yearly. Revenue from subscription fees.

How much capital have you raised?: null

Website: https://plansend.io/

City/Country: UK

AI-assisted summary:

PlanSend is a social-media scheduling tool designed around client approval workflows: users draft posts for multiple brands, send clients a private review link, and schedule the approved version for publication. The product is aimed specifically at freelancers and small agencies that manage social channels on behalf of clients. (Source: https://plansend.io/)

The problem and target users

For agencies and independent social-media operators, obtaining clear client sign-off can be a weak point in the publishing workflow: content often moves between calendars, email threads, messages, and platform-specific drafts. PlanSend positions its product around consolidating that process in a brand-specific workspace, with individual calendars, connected channels, members, and publishing history for each client. (Source: https://plansend.io/)

The intended users are people publishing for other organizations rather than in-house teams scheduling for a single brand. PlanSend’s homepage describes its target customer as freelancers and small agencies, while its plans are structured by the number of brands managed. (Source: https://plansend.io/)

Product and solution

The core workflow is straightforward: create a draft, issue a review link, collect approval or requested changes, and schedule the approved revision. Clients do not need a PlanSend account to review content; they can open a private browser link, comment, approve, or request changes. (Source: https://plansend.io/)

A notable product choice is revision-linked approval. If a user edits an approved post, PlanSend says the post returns to review automatically, meaning approval is tied to a specific version rather than treated as a blanket sign-off. (Source: https://plansend.io/)

The platform supports per-network copy variants and live character limits, and it offers AI Assist for caption, hook, hashtag, rewrite, and shortening suggestions. Its public materials list publishing support for Facebook Pages, Instagram business and creator accounts, Threads, LinkedIn profiles and pages, Bluesky, and Mastodon; TikTok, YouTube, and Pinterest are described as awaiting platform approval, while X is listed as planned. (Source: https://plansend.io/)

PlanSend also exposes a REST API and an MCP server, allowing scripts or AI assistants to create drafts, request approval, schedule approved posts, inspect jobs, and use AI Assist under the same workspace-level approval rules. The developer documentation says publishing is protected by revision checks and idempotency keys intended to reduce accidental overwrites and duplicate publishing after retries. (Source: https://plansend.io/developers)

Business model, pricing signals, and traction

PlanSend uses a subscription SaaS model priced primarily by the number of brands a customer manages. Its free tier includes one brand, three channels, and 20 posts per month, while paid plans remove post limits and begin at $12 per month when billed annually, or $15 month-to-month, for up to five brands. (Source: https://plansend.io/)

The published annual-billing plans are Solo at $12 per month for five brands, Studio at $24 for 10 brands, Agency at $39 for 25 brands, and Scale at $79 for 60 brands. Higher plans add allowances such as more channels, editors, branded review pages, and additional AI Assist credits. (Source: https://plansend.io/)

PlanSend’s public pages emphasize feature and pricing details but do not provide independently verifiable customer counts, revenue, funding information, or named customer case studies. (Source: https://plansend.io/)

Expert take

PlanSend’s clearest positioning is not generic social scheduling but approval control for client-service workflows. Its revision-specific sign-off model and no-login reviewer experience address a practical operational risk: publishing a changed version that a client never approved.

The main opportunity is a focused, lower-cost alternative for small agencies that find broader social-management suites overbuilt or expensive. The main unknown is market validation: public information currently provides limited evidence of adoption, retention, or channel-partnership depth, so prospective users and investors should evaluate reliability and real-world workflow fit directly.

Note: Information based on publicly available sources at the time of writing, and summarized by AI.