ED: There are a number of good competitor’s in this market with a head start however its a great looking app and we are still very early in the lead generation and optimisation segment.
Most of the small businesses in the world (and their webdevelopers) couldn’t develop a decent landing page to save themselves, so a webservice that optimises lead generation or signup and includes A/B testing and analytics has a great shot at the hundreds of millions of small and medium businesses around the world who are only just starting their web journey.
I had a look around the app and its pretty smooth, you would struggle to find a developer who could do the creative, call to action and the code implementation to develop what Instapage offers and then it would cost a bomb and still wouldn’t include the A/B testing which is critical to optimising signups.
| Startup Name * | Instapage |
|---|---|
| What problem are you solving? | Building landing pages for advertising is very hard and can go relevant, inefficient and hence ineffective. |
| What is your solution? | Instapage makes advertising more relevant, efficient, and effective. Instapage lets marketers build and A/B test landing pages for all of their promotions. |
| Why is this a great opportunity? | Landing page marketing made simple. |
| Target Market | Marketers |
| How will you make money? | Subscriptions |
| Founders Names | Tyson Quick |
| Website | Instapage |
| What type of funding has the company received | Bootstrapped/self funded |
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