Tradiio – Music Discovery, Publishing & CrowdFunding App – Pitch Your Startup

ED: Beautiful site and App. Anything to help artists and fans bypass the music labels is worth looking at. In the same way self publishing of books has hit critical mass by democratising the publishing process (for better or worse) music is undergoing a similar change albeit slightly slower.

Regardless of the Apps merits, I wonder about the business model. The Western world is taking a long time to realise people are changing their music consumption and purchasing habits and renting access instead.

I haven’t purchased an album on Itunes for years, yet I pay for Spotify Premium, I might be an earlier adopter but the days of measuring the success of a band by how many albums they sell are fading.

Many parts of Asia ( especially those with a high rate of piracy) have already realised the profit of a big hit is increasingly not from album sales and made the move to monetising their money via performance, appearances, merchandise and other methods.

So, the tough sell for Tradiio is to get people to part with their money to help the struggling artist which is the basic premise of the site, my guess is some people will, but its not clear its a sustainable business model until they can work out how to help monetise the artist, donations to help them is in my opinion not sufficient for them to build a business model and the faster they move.

After spending 30 minutes playing with this App its pretty cool, still not sure about the business model but they have done a great job on the app  and getting critical mass on the artists, it works really well, I am getting cool new songs and I like it a lot.