Contentivo – Leverage Your Employees Social Media Reach – Pitch Your Startup

Ed: Mmmm this is an interesting one. On the surface I think its a great idea and the implementation looks slick, but I think it very much depends on the workplace and the employees relationship with the company.

Some companies its a no brainer, most startup employees would be very supportive of this sort of solution, however Im not sure you would want the staff of a large bank or Unionised work force on this program, their replies to their friends comments about their promoted work posts probably wouldn’t help the companies mission.

It does a raise a larger question, does the employer have some expectation that the employees social media presence should be available for their use?

I think most employees would have a very different opinion and you probably wouldn’t want your company message along many employees private and possibly controversial social media activities.

What if the employee didn’t want to use their social media profile for the employer? What are the repercussions?

I think this one might get traction among the startup or not for profit sector, but will struggle with corporate and medium businesses.

The very positive side of this platform is the ability for those employees who are motivated to share their employers message is that this platform gives an easy way for marketing/corporate comms to inform the staff what messages can be shared and give a ready made snippet to make this easier to do.