SweetSpot – Activity Sensors for Tennis Players & Golfers

Ed: I have to say upfront I was a hopeless failure at Golf as a kid and moderately capable as a tennis player however I don’t play or love either of these games anymore.

But both markets have hoards of nutters (sorry enthusiasts) who will spend up big to improve their game, so I think the market is good.

The product looks reasonably robust, but its going to have to be, it will get hammered regularly.

Everyone is throwing a $1 accelerometer (yep, thats all the key component costs for most of these fit/sport/activity devices) and an IOS app together to kickstart a new device but its clear to me the market will get fatigued pretty quickly if it isn’t already.

What’s not clear to me is whether there is a sustainable business model to allow this startup to build a real business.

If for example they could tie the accelerometer data to a weekly or monthly personalised coaching session either via Facetime or some other more scalable means, they might be able to build a business off the back of their gadget.

If all they are doing is building and selling the hardware someone who knows how to manufacture cheaply and mass market will kill them as soon as Sweetspot proves its a good market.