Ed: Like Yo meets Zappier and If This Then That.
I think Hooks founders are right, notifications are increasingly becoming the new email for apps.
Everyone laughed at Yo when they raised capital, however what I saw was a messaging company who managed to get their app client loaded on 3 million phones in a few weeks and thought it was pretty impressive. It will become a big category.
However it’s not clear Hooks can insert themselves in between Users and their Apps in sufficient quantity to work out how to monetise the app.
That notwithstanding it seems like a really comprehensive set of services to choose from so maybe they have a chance.
Perhaps they need to pair their gateway with Yo’s user base?
| Startup Name | Hooks |
| What problem are you solving? | People need to install many apps to stay tuned on what matters to them. Also, for many things, notifications are the easiest way to bewell informed and there are no solutions or the existing ones are too complex.We think that notifications will become a major way you get most of your information. This is happening already as “wearable technology” like the Apple Watch has been introduced. In this new environment, people are going to need killer apps to help them. |
| What is your solution? | Hooks will send you a notification for anything that’s important to you: new post on HackerNews with 100+ points, your favorite team wins a match, your favorite band is coming to town, new GOT episode has aired, new game/movie/album released and get X Metacritic score and 1M+ amazing things to choose from. |
| Why is this a great opportunity? | Hooks provides individuals with alerts for everything that’s important to them, from concerts and Bitcoin exchange rates to references about their personal brand and 1M+ amazing things to choose from. |
| Target Market | Marketers, Bloggers, Newsreader, iOS Applcations Store |
| How will you make money? | Subscriptions, Advertisement |
| Founders Names | Oleg Kozynenko |
| Website | http://www.gethooksapp.com/ |
| What type of funding has the company received | Bootstrapped/self funded |
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