OllyBee – Gamifying Content Marketing

Ed: Normally you try to remove friction to get people to signup, however there might be times where you might want to drag them around your website to educate them or get their buy in.

However website owners would need to offer a high value reward to make it worth the users time and effort to complete the hunt.

Could be good to either educate people about your product or site.

My wife is in cosmetics, they frequently look for ways to educate their staff and users about the benefits of various products and gamifying this would probably help if you offered a free hand cream or sample for completing the task.

Think this needs a little more development on their website to better flesh out the value proposition