Trybe

Company profile:

Startup name: Trybe

Tagline: Sell tickets at 0% organizer fees and market every event from one buyer list

Elevator Pitch: Trybe (trybe.fm) is an event ticketing and event marketing platform based in Montréal, in English and French. It serves organizers, promoters, venues and festivals. Organizers get their own event website with checkout built in, and sell tickets with 0% organizer fees: the buyer pays a service fee at checkout and the organizer receives the full ticket price. Every buyer, subscriber and page visitor lands in one contact list. From that list, organizers send email and SMS campaigns, reply to Instagram comments with a ticket link by DM, run Facebook and Instagram ads that count tickets at checkout, and set up automations such as abandoned-cart reminders. Free to start.

Target Market: Event organizers, nightlife and party promoters, venues, festivals, DJs, artists and labels, cultural and community collectives, brand activations

How will you make money?: Freemium. Organizers pay 0% on tickets; the buyer pays a 10% + $0.30 service fee at checkout, card processing included. Pro is optional at $79 a month ($840 a year), extra SMS credits start at $8 for 5,000, and Enterprise is custom pricing.

How much capital have you raised?: null

Website: https://nest.trybe.fm

City/Country: Montréal, Canada

AI-assisted summary:

Trybe is a software platform for live-event organizers, promoters, venues, festivals, artists, and brands that combines ticketing with audience marketing and event operations. Its organizer product, Nest, is paired with a consumer-facing event-discovery and ticketing experience on Trybe.fm and in its mobile app. (Source: https://nest.trybe.fm/terms)

The company’s central proposition is that an operator should be able to run ticket sales, customer communication, promotion, door operations, and payouts from one system rather than assemble separate tools. (Source: https://nest.trybe.fm/)

Problem and target users

Live-event operators often need to sell tickets while also collecting pre-sale demand, communicating with past attendees, tracking promotional channels, managing guest lists, and checking people in at the door. Trybe targets organizers and promoters directly, while also positioning products for festivals, venues, artists, DJs, and brands. (Source: https://nest.trybe.fm/)

Its target customer is particularly clear in the pricing structure: the free tier is presented for organizers selling an upcoming event, while the Pro tier is aimed at organizers, promoters, and labels that need multiple automations or advertising campaigns running simultaneously. (Source: https://nest.trybe.fm/pricing)

For attendees, the companion app is designed for discovering nearby parties, concerts, DJ nights, and art openings; it also lets users keep tickets in one place, join presales or waitlists, and connect with other people attending an event. (Source: https://apps.apple.com/us/app/trybe-events-ticketing/id6761876886)

Product and solution

Nest provides ticket-sale tooling including multiple ticket tiers, bundles, add-ons, paid waitlists, promo codes, guest lists, door sales, and mobile check-in. (Source: https://nest.trybe.fm/)

It also offers branded event pages and websites, including a Trybe-hosted page on the free plan and custom-domain support on Pro. (Source: https://nest.trybe.fm/pricing)

On the marketing side, the platform combines email, SMS, Instagram direct-message automation, pre-sale signup pages, audience segmentation, automations such as cart reminders, and tracked links for Meta advertising. (Source: https://nest.trybe.fm/)

Trybe’s “Mojo” feature is an AI assistant intended to prepare work such as emails, promo codes, Instagram replies, and ad copy; the company says these actions wait for user approval before being sent or published. (Source: https://nest.trybe.fm/)

The attendee product adds a social layer: users can see other attendees, mutually connect and chat, while organizers can use event chat for operational updates. (Source: https://nest.trybe.fm/terms)

Business model, pricing signals, and traction

Trybe’s public pricing lists a free plan with unlimited events and ticketing, plus a Pro plan at US$79 per month or US$840 per year; it also offers custom-priced Enterprise plans. (Source: https://nest.trybe.fm/pricing)

For tickets sold through Trybe’s standard public offering, the organizer receives the listed ticket price while the buyer pays a 10% plus US$0.30 service fee that includes card processing; Enterprise service fees are negotiated. (Source: https://nest.trybe.fm/pricing)

The company also sells SMS credits, stating that additional credits cost US$1.60 per 1,000 credits, in packs starting at US$8. (Source: https://nest.trybe.fm/pricing)

Trybe states that it serves more than 500 organizers and promoters, but this is a company-reported figure rather than independently verified traction data. (Source: https://nest.trybe.fm/)

Expert take

Trybe’s strongest positioning is not ticketing alone; it is the attempt to make the buyer list, marketing workflow, attribution data, and event-day operations part of a single operating system. That can be compelling for independent event businesses that currently move attendee data between multiple point tools.

The key question is execution: combining payments, communications compliance, social-platform integrations, advertising measurement, and door operations creates a broad product surface. Investors and prospective customers should therefore look for evidence of reliable payment operations, retention among repeat organizers, and credible attribution in real campaigns.

Note: Information based on publicly available sources at the time of writing, and summarized by AI.