Get Angels Now – On Demand Massage App

Ed: This is the long awaited launch by our long time contributor Andrew (Wardy) Ward from 3 Minute Angels.

Essentially the Uberfication of Massage he is signing up 1000s of masseuses to the platform.

Everything is being Uberfied (I even saw a pitch on Laundry the other day) and I expect this trend to continue until it becomes ridiculous (we might be close to Peak Uber now) but massage is one of those spaces it makes sense.

Wardy wanted me to make the point this is aimed at the Therapeutic Massage market, but I also believe it has huge opportunity in the racier end of the spectrum :).

Ever wondered why you can get a massage on the beach in Thailand for $10 but it costs $60-150 in Western countries?

Massage is expensive, but the people providing it are relatively cheap. The reason its expensive is primarily demand and supply management.

When you want a massage you usually want it now, you call up your local salon and may be able to find a slot sometime during the day but usually they are booked out at peak times by people with better planning skills than you.

Owners of studios don’t want their team standing around doing nothing so they only put on enough people to ensure they will make a profit.

So often customers miss out and the salon and masseuses miss out on work they were willing to do, there is no way to connect them.

While Wardy has included Salons in his model, the big opportunity is to activate the tens of thousands of people who do massage courses each year but don’t get regular work in the industry, if he can activate a huge latent supply of providers, he can drive the pricing down, this will substantially increase the market.

While there are a few US On Demand Massage providers they have only just launched in the last few months, given Wardy’s 10+ years experience in the Massage Industry he has a great operational track record in the space.

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