Sales Bridge – The Missing Link Between Email & CRM

Ed: I like this app, few organisations or sales people have this problem solved or consistently record their communications into their CRM.

Longer term I see a future where traditional outbound and inbound sales reps are increasingly automated or replaced with self service.

The truth is most people don’t want to deal with sales people if unless they have a requirement which needs a customised solution.

I can say this with conviction after spending 20+ years selling various tech related products and services.

There is now enough evidence to say people just want to hit a button on an app and have a problem solved, service provided or a product delivered. We want software to replicate the relationship we used to build with the great sales reps.

Having sold tens of millions of $ of computer and networking equipment customer will usually make a decision to buy based on the relationship and trust with the sales person.

But increasingly this is being replaced by online ordering systems and products which are easy to configure or even self installing.

The software, online processes and products are now building the customer relationships.

However wholesale replacement of sales reps is not going to happen overnight, it took +50 years to build the enterprise sales models it’s going to take +20 years to wind it down and for some industries and processes it will never be replaced.

In the meantime there is $ billions of business still to be closed and most companies, sales people and CRM systems do a terrible job of the sales process and tracking all interactions with the client.

I would go so far as to say except in call centers where they run dedicated apps, the majority of email comms between sales people and customers are unrecorded and lost to the business when sales people move on (which they do a lot).

Scheduling meetings is an unsolved problem (especially across time zones), getting emails transferred into CRM, too often the systems that generate leads (webforms, email enquiries) are not integrated to the CRM resulting in loss of data and incomplete data between systems.

This looks like a good solution to the problem and the founders certainly have a great track record in the enterprise sales space to back this up.