There is a huge foodie following in the U.K, and in the recent years the food industry has gone crazy. I think niche social networks where users can connect with a small group who have similar interests are the future. We don’t need to connect with 500 friends, Most of us have networks of 10-20 people we engage with on a daily basis. Throw food in the mix and people love to read and talk about it. You can pretty much find anything to do with food on Foodii. There’s even a personal restaurant recommendation section where you can get genuine personal recommendations from bloggers who know London like the back of their hand.