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Startup Name Sow
What problem are you solving? The world needs Sow because the system we use today to give gifts to young people is broken. Sow solves the problem both of
What is your solution? Sow is a platform that enables people to give money with meaning and save money with purpose. With a focus on helping 0-22 year olds understand the true value of money, Sow gives parents and young people the tools and inspiration to sow seeds in 3 categories: saving towards future goals, sharing with those who are less fortunate, and spending wisely on things that matter.Sow has two primary customers: parents looking to change the way their children receive gifts and understand money, and adolescents and young adults who want to take control of the gifts they receive at various milestones in their lives like birthdays, holidays, and graduations.

By setting up a profile for themselves, a teenager or young adult can invite the people in their lives to donate money towards things like a book fund for college, or a travel fund for study abroad, rather than receiving gifts that they neither want nor use.

Parents can create Sow profiles for their children and teach them about saving towards goals, and also help their kids focus on something they might really want, like a new bike, rather than receiving things like stuffed animals that they rarely make use of.

Target Market Consumers
How will you make money? Free to consumers, with a transaction fee on gifts received
Tell us about the market & founders, why is this a great opportunity? Tanya Van Court is the Founder and CEO of Sow, a company dedicated to helping young people pursue their dreams in ways that are both financially responsible and socially responsive.With more than 15 years of experience in media, interactive technology and children\’s learning experiences, Van Court has had roles as diverse as digital product development, general management, marketing, operations, and strategy.

Prior to launching Sow, Van Court served as senior vice president of marketing at Discovery Education, where she was charged with overseeing the development of consumer-facing programs and district-led initiatives to support educators in their transition to digital learning environments.

Van Court also formerly worked at Nickelodeon, where she was senior vice president and general manager of NOGGIN,, and In that role, she led Nickelodeon to become a key player in the parents’ online space and bolstered NOGGIN and`s positions as educational, interactive, resources that provide rich experiences for both children and parents.

Prior to Nickelodeon, Van Court served as vice president of new media products for ESPN, where she led the launch of ESPN 3. Van Court began her career in the telecommunications industry, spending several years with Covad Communications, where she was instrumental in the launch and scale of DSL in the U.S. and in several international markets.

Van Court holds a bachelor’s and master’s degree in industrial engineering from Stanford University.

Founders Names Monzurat Oni
Founders Email NA
What type of funding has the company received? NA
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Twitter Handle isowfor
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