Dry But Wet – Non-alcoholic Drinks Expert in Australia



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Startup Name: Dry But Wet

Tagline: Non-alcoholic Drinks Expert in Australia

Elevator Pitch: I’m Amy and I am a self-confessed liquid pig. I’m here to hold your hand and navigate you through the ever-expanding universe of non-alcoholic adult beverages now available in select shops on AU, USA, UK, NZ. Non-alcoholic is the new black, whether you’re sober, sober curious, designated driver or in Dry July mode… but it’s hard to know which brands are the best. This is how Dry but Wet got its start. Part of my non-alcoholic journey involved trying all the wine so I could sort the wheat from the chaff and buy with confidence.

All non-alcoholic drink reviews are my own opinions, to help you choose the best non-alcoholic wine, beer and other drinks with confidence I’m not exactly a qualified sommelier, but I know what I like and what I don’t like. All reviews are unbiased, regardless of whether the brand has enlisted me to write a review on their product. My mission, as well as reviewing all the drinks so I can recommend them to you, is to advocate for the best non-alcoholic wine and other beverages to be more on the menu across more Australian venues. So here we are! I’m putting my taste buds to the test and on the line by creating Australia’s first exclusively non-alcoholic drink review destination.

Target Market: Australia

How will you make money?: Services

How much capital have you raised?: 10-50k

Founder(s) Name: Amy Armstrong

Website: https://www.drybutwet.com.au/

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City/Country: Port Fairy

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