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Company profile:
Startup name: Attendir
Elevator Pitch: Attendir is a self-serve event marketing platform that turns attendees into promoters. Organizers send a link to their attendees, who connect via LinkedIn OAuth and share a branded card promoting the event to their professional network with one click. Each share creates a tracked landing page with event details and a registration link, giving organizers full attribution on who drives signups.
Features include a raffle system, speaker/sponsor campaigns, an embeddable widget, and integrations with Eventbrite, Cvent, Bizzabo, and Luma. Up to 97% cheaper than enterprise alternatives. Plans from EUR 390/mo with a 7-day free trial. Based in Vienna, Austria.
How will you make money? SaaS subscription model. Two tiers: Lite at EUR 390/mo (1 event, 50 shares) and Unlimited at EUR 990/mo (unlimited events and shares). 7-day free trial with no credit card required. Month-to-month, cancel anytime.
How much capital have you raised? 100-250k
Website: https://attendir.com
City/Country: Vienna, Austria
AI-assisted summary:
Attendir is a self-serve event marketing platform designed to amplify event reach by enabling attendees to share branded content on LinkedIn, thereby driving organic registrations through peer networks.
The Problem and Target Users
Event organizers often face challenges in expanding their event’s reach and increasing registrations without incurring high costs associated with paid advertising. Traditional methods like LinkedIn Ads can be expensive, with costs ranging from €5-12 per click and conversion rates of only 2-5%, leading to a cost per registration between €100-600.
Attendir targets event organizers seeking cost-effective and efficient ways to promote their events by leveraging the networks of their attendees.
The Solution and Key Features
Attendir offers a streamlined solution that empowers event attendees to become promoters through LinkedIn sharing. Key features include:
- Branded Share Cards: Organizers can create personalized LinkedIn sharing cards featuring event branding, attendee names, and event details, designed to stand out in LinkedIn feeds.
- One-Click Sharing: Attendees can share their participation with a single click, minimizing friction and encouraging higher share rates.
- Full-Funnel Analytics: Organizers can track shares, landing page views, and event page clicks per advocate, providing insights into the effectiveness of the campaign.
- Campaign Management: The platform allows for multiple campaigns per event, A/B testing of share copy, and centralized management from a single dashboard.
- Integrations: Attendir integrates with platforms like Eventbrite, Luma, Cvent, and Bizzabo, enabling seamless import of events and automatic sharing invitations to new registrants.
Business Model, Pricing, and Traction
Attendir operates on a subscription-based model with transparent pricing starting at €390 per month. The platform offers a 7-day free trial, allowing organizers to test its features before committing.
Case studies demonstrate significant traction, with events like ViennaUP and TEDAI Vienna reporting substantial increases in registrations and LinkedIn reach. For instance, ViennaUP noted that Attendir provided a simple, efficient solution that eliminated friction for attendees wanting to share their participation, with quick and intuitive setup.
Expert Take
Attendir’s focus on LinkedIn sharing addresses a specific need for event organizers aiming to leverage professional networks for promotion. Its self-serve model and transparent pricing make it accessible for a wide range of events. However, its effectiveness is contingent on attendee engagement and willingness to share, which may vary across different event types and audiences.
Note: Information based on publicly available sources at the time of writing, and summarized by AI.
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