More by Sachin Pitch your Startup, App or Hardware or post a Startup Event or Startup Job
Company profile:
Startup name: AppsOnAir
Tagline: Mobile app release and lifecycle platform.
Elevator Pitch: AppsOnAir is a mobile app lifecycle management platform for teams building on iOS, Android, Flutter and React Native.
From one workspace, teams can distribute APK and IPA builds, manage testers, deliver eligible React Native CodePush updates, create reliable deep links, send push notifications, control required or optional update prompts and maintenance mode, and collect in-app feedback with annotated screenshots.
Target Market: Mobile developers, DevOps and QA teams, engineering teams, and software companies building and managing iOS and Android apps.
How will you make money?: Subscriptions
How much capital have you raised?: None
Website: https://www.appsonair.com/
City/Country: India
AI-assisted summary:
AppsOnAir is a SaaS platform for mobile development teams that combines over-the-air build distribution, deep linking, React Native code updates, remote app-version controls and in-app feedback tooling in one product suite. Its relevance stems partly from the retirement of Microsoft’s Visual Studio App Center on March 31, 2025 and the shutdown of Firebase Dynamic Links on August 25, 2025, which created migration work for many mobile teams. (Source: https://www.appsonair.com/) (Source: https://learn.microsoft.com/en-us/appcenter/retirement) (Source: https://firebase.google.com/support/dynamic-links-faq)
Problem and target users
Mobile teams commonly need to distribute pre-release builds to testers and stakeholders, direct users into precise in-app destinations, manage mandatory upgrades or maintenance windows, and gather actionable testing feedback without slowing release cycles. AppsOnAir targets these teams—especially Android, iOS, Flutter and React Native developers—through SDKs and workflow tools covering those tasks. (Source: https://www.appsonair.com/) (Source: https://www.appsonair.com/plans-pricing)
The timing is meaningful for teams that depended on legacy vendor services: Microsoft states that App Center’s remaining core features were retired after March 31, 2025, while Google says all Firebase Dynamic Links stopped working on August 25, 2025. (Source: https://learn.microsoft.com/en-us/appcenter/retirement) (Source: https://firebase.google.com/support/dynamic-links-faq)
Product and solution
- OTA distribution: AppsOnAir lets teams distribute iOS and Android builds directly to testers, clients and stakeholders using links, email or QR codes; its plans list public and protected install links, expiration controls, storage allowances and download analytics. (Source: https://www.appsonair.com/) (Source: https://www.appsonair.com/plans-pricing)
- AppLink: The company positions AppLink as a Firebase Dynamic Links replacement, offering customizable deep links, routing and fallback behavior, branded domains, analytics, SDK support and an option to import existing Firebase Dynamic Links. (Source: https://www.appsonair.com/) (Source: https://www.appsonair.com/plans-pricing)
- CodePush: For React Native teams, AppsOnAir offers a Microsoft CodePush alternative for deploying JavaScript bundles and assets, with controls for releases, downloads and analytics. (Source: https://www.appsonair.com/) (Source: https://www.appsonair.com/plans-pricing)
- AppSync and AppRemark: AppSync provides remote rules for forced updates, optional updates and maintenance mode, while AppRemark is a beta in-app feedback product that captures comments, screenshots, device logs and screen metadata. (Source: https://www.appsonair.com/) (Source: https://www.appsonair.com/plans-pricing)
Business model, pricing signals and traction
AppsOnAir uses a tiered subscription model: its public pricing page lists a free plan at $0 per month, Pro at $54.99 per month, Pro Plus at $60 per month, and custom enterprise pricing, alongside free-trial offers. Usage limits and capacity scale across apps, team members, deep-link volumes, CodePush downloads, build sizes and storage, with add-ons available for some limits. (Source: https://www.appsonair.com/plans-pricing)
The company’s website displays customer logos including Adobe, Verizon, Oracle, Tata Consumer Products and Deque, but it does not publicly provide enough detail to independently establish the scope, duration or commercial nature of those relationships. (Source: https://www.appsonair.com/)
Expert take
AppsOnAir’s strongest positioning is as a practical consolidation play for mobile teams migrating away from retired infrastructure and looking to reduce the number of tools surrounding testing, linking and release operations. Its breadth can be attractive to smaller teams, but buyers should validate platform-policy fit, SDK maturity, reliability, security controls and the exact migration path for their existing deep links or CodePush deployments before standardizing on the product.
Note: Information based on publicly available sources at the time of writing, and summarized by AI.
Pitch your Startup, App or Hardware or post a Startup Event or Startup Job