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Company profile:
Startup name: Flits
Tagline: Turn screenshots and photos into editable calendar events with AI
Elevator Pitch: Flits turns event details in screenshots, photos and text into editable calendar events. Users can review extracted dates, times and locations instead of typing everything manually.
Available on iOS and Android, with ten free AI scans per month and a premium option for heavier use.
Target Market: Busy people, students, families, event-goers and professionals who receive event details in screenshots, social posts, messages or flyers and want them on their phone calendars.
How will you make money?: Freemium: the app includes ten AI scans per month for free. Users who need more can upgrade to a premium plan.
How much capital have you raised?: None
Website: https://getflits.app
City/Country: Netherlands
AI-assisted summary:
Flits is a mobile utility app that uses AI to extract event details from photos, screenshots, supported calendar QR codes, and pasted text, then lets users review and save the result to a calendar on their device. (Source: https://getflits.app/) The product addresses a small but common productivity gap: event details often arrive in formats that are not directly usable as calendar invitations. (Source: https://play.google.com/store/apps/details?id=com.flits.app)
Problem and target users
Flits is designed for people who receive plans through flyers, invitations, ticket screenshots, school notices, chat messages, social posts, reservations, and work schedules rather than through structured calendar links. (Source: https://getflits.app/) Its intended audience includes busy families, students, professionals, travelers, and other mobile-first users who would otherwise manually copy an event’s title, date, time, and location into a calendar. (Source: https://play.google.com/store/apps/details?id=com.flits.app)
The core problem is not calendar management itself, but the conversion of unstructured visual or pasted information into a usable calendar event. Flits explicitly positions its workflow around reducing retyping while retaining user confirmation before an event is saved. (Source: https://getflits.app/)
Product and solution
Users can capture an event with the camera, select a photo or screenshot, scan a supported calendar QR code, or paste text from a message, website, invitation, or schedule. (Source: https://getflits.app/) Flits then prepares available fields including the title, date, time, location, and description; users can edit those fields and choose whether to add the event to a writable device calendar. (Source: https://getflits.app/)
- Review-first extraction: Flits requires the user to check and approve extracted details before saving, rather than silently creating calendar events. (Source: https://getflits.app/)
- Local event history: Saved scans can be searched, filtered, revisited, edited, or re-added while they remain on the device. (Source: https://apps.apple.com/us/app/flits-screenshot-to-calendar/id6793840103)
- Premium productivity features: The paid tier includes unlimited AI scans, batch scanning of up to 10 photos, multi-event detection, recurring-schedule support, travel-time alerts, and iOS-only Smart Scan for recent screenshots. (Source: https://getflits.app/)
- Privacy controls: The company says selected images and pasted text are sent for AI processing, photos are not stored on its servers after processing, and signed-in users may sync extracted event details—but not source images, full extracted text, notes, or calendar entries—across devices. (Source: https://getflits.app/privacy)
Flits also acknowledges the limitations of AI extraction: blurry images, handwriting, ambiguous relative dates, and mixed date formats can produce mistakes, making the confirmation step central to the product’s reliability model. (Source: https://getflits.app/terms)
Business model, pricing signals, and traction
Flits uses a freemium subscription model: the free tier includes 10 AI photo scans per month, while Premium offers unlimited scanning and additional features. (Source: https://getflits.app/terms) In the United States, the App Store lists Flits Premium at $2.99 per month or $24.99 per year, with in-app purchases. (Source: https://apps.apple.com/us/app/flits-screenshot-to-calendar/id6793840103)
The app is available on iPhone and Android, and its iOS listing identifies Jacob Ortega as the developer and Pipenzo as the copyright holder. (Source: https://apps.apple.com/us/app/flits-screenshot-to-calendar/id6793840103) Apple currently states that the app does not have enough ratings or reviews to display an overview, so public traction evidence appears limited. (Source: https://apps.apple.com/us/app/flits-screenshot-to-calendar/id6793840103)
Expert take
Flits has a focused consumer proposition: it converts the information people already capture on their phones into calendar-ready data, without attempting to replace the calendar itself. Its strongest product choice is the mandatory review step, which helps manage the unavoidable accuracy risk of AI extraction.
The main commercial question is whether the workflow becomes habitual enough to support subscription retention. The product’s clearest premium value is likely among users who regularly handle event-heavy screenshots, schedules, family logistics, or travel plans; for occasional users, the free allowance may be sufficient.
Note: Information based on publicly available sources at the time of writing, and summarized by AI.
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