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Startup Name PersonalHeroes
What problem are you solving? For centuries, we have developed systems that measure how culpable, shameful or fraudulent people are: criminal records, credit score, fraud systems. Billions of dollars invested in organizing systems to distance ourselves from “bad” people. But there’s never been a system that measures how “good” people are.
What is your solution? PersonalHeroes uses collective intelligence, to turn peer to peer positive impact into your “Positive Impact Records”. This allows you to measure & keep track of your impact in the world. A new compass to decide what type of people you want to interact with at work, on your social life and when doing transactions in the new collaborative economy.
Target Market Millennials, GenZ, social impact, self-conscious, power, self reliant, heroes, purpose, mission driven, freedom, authenticity, tech savvy, positive, optimistic, achievers, good people, diverse, smart, meaningful
How will you make money? through sales
Tell us about the market & founders, why is this a great opportunity? Stephie Knopel is the co-founder & CEO of PersonalHeroes. She previously founded Elaaastic, an innovation lab in Tel Aviv. During her prior 12 years as a Creative Leader in Advertising, Stephie became a coolhunter expert leading brands such as Adidas, BMW & AIG with forward thinking and disruption at TBWA and Grey. Born in Valdivia, Chile, she’s lived in Barcelona, Tel Aviv and San Francisco. Art, design & dog lover. Stephie is dedicating her life to bring science to the conversation of kindness, so every human being will never leave this world not knowing what his/her positive impact legacy is.Andrea K. Krell is the co-founder & COO of PersonalHeroes. She previously founded Microfy, a microfinance organisation for african refugees in Israel & co-founded Parko, a parking app. Andrea has spent the last 8 years managing teams and giving talks all over the world to inspire people to fulfil their dreams. She grew up in Uruguay, spent most of her adult life in Israel and now lives in San Francisco. She loves rock climbing, camping and any outdoor activities.

Dan Landau is the Lead Developer at PersonalHeroes. As an Application Engineer, Dan has spent the last 7 years developing, testing, and deploying software for Integrated Circuit Design. Dan masters the art of debugging as well as the soft skills required to defuse conflicts and ensure sustained customer success. A crazy dancer. Easy to get him started. Hard to make him stop.

Founders Names Andrea Kruchik Krell
If you have a press kit or image gallery please provide a link (optional)
Twitter Handle @Personal_Heroes
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