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Company profile:
Startup name: Floynk
Tagline: E-commerce CRM and marketplace integration
Elevator Pitch: Floynk.com is a Dutch e-commerce management platform that consolidates tools for online sellers into a single dashboard
Target Market: Scandinavian webshops and entrepreneurs
How will you make money?: Subscription-based software model
How much capital have you raised?: 10-50k
Website: https://www.floynk.com/
City/Country: Netherlands
AI-assisted summary:
Floynk is a Dutch e-commerce management platform designed to help online retailers efficiently manage their operations by integrating product management, marketplace synchronization, order processing, and financial administration into a single dashboard. This consolidation aims to save sellers time and reduce costs associated with using multiple disparate tools. (Source: https://www.floynk.com/)
The Problem and Target Users
Online sellers often face the challenge of managing various aspects of their business—such as pricing, inventory, orders, and invoicing—across multiple platforms. Traditionally, this requires juggling several separate tools, leading to inefficiencies and increased operational costs. Floynk targets these e-commerce entrepreneurs by offering an integrated solution that simplifies these processes, thereby saving time and reducing expenses. (Source: https://www.floynk.com/)
The Product and Key Features
Floynk offers a comprehensive suite of features aimed at optimizing e-commerce operations:
- Automated Repricing: The platform’s intelligent repricer performs 54,000 price checks per hour, adjusting product prices dynamically based on costs, shipping, marketplace fees, and competitor movements. This helps sellers maintain competitive pricing while protecting profit margins. (Source: https://www.floynk.com/)
- Real-Time Inventory Synchronization: Floynk synchronizes inventory across multiple channels, including Bol.com, Shopify, WooCommerce, and Mirakl marketplaces, ensuring accurate stock levels and reducing the risk of overselling. (Source: https://www.floynk.com/)
- Bulk Product Editing: An Excel-like bulk editor allows sellers to update thousands of product listings simultaneously using structured formulas and batch edits, streamlining the product management process. (Source: https://www.floynk.com/)
- Automated Invoice Generation: The platform automates the creation and distribution of invoices to customers, simplifying financial administration. (Source: https://www.floynk.com/)
- Feed Management: Floynk manages product feeds for channels such as Google Shopping, Daisycon, and TradeTracker, ensuring product data is accurate and optimized for each platform. (Source: https://www.floynk.com/)
- Marketplace Insights: The platform provides tools for search volume analysis and keyword research, particularly for platforms like Bol.com, aiding sellers in making informed product decisions. (Source: https://www.floynk.com/)
Business Model, Pricing, and Traction
Floynk operates on a subscription-based model with transparent pricing tiers:
- Repricer Plan (€29/month): Offers core repricing capabilities with 54,000 price checks per hour for a single marketplace. (Source: https://www.floynk.com/)
- Marketplace Plan (€69/month): Provides complete multi-channel management with automation features, including inventory synchronization and bulk editing. (Source: https://www.floynk.com/)
- Custom/Enterprise: Tailored solutions designed to meet specific business requirements. (Source: https://www.floynk.com/)
As of November 2025, Floynk has achieved significant traction, reaching 75 active sellers and maintaining a 10% monthly growth rate. Customers report saving 1–2 hours daily and reducing software costs by 60–80% compared to traditional solutions. (Source: https://www.floynk.com/)
Expert Take
Floynk’s integrated approach addresses a common pain point for e-commerce sellers: the inefficiency of managing multiple tools. By consolidating essential functions into a single platform, it offers a compelling value proposition, particularly for small to medium-sized businesses seeking to optimize operations and reduce costs. However, as the platform scales and introduces new integrations, maintaining the quality of service and support will be crucial to sustaining its growth trajectory.
Note: Information based on publicly available sources at the time of writing, and summarized by AI.
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