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Company profile:
Startup name: ElastoUI
Tagline: Ecommerce UI Icons Library
Elevator Pitch: ElastoUI is an online UI icons library providing curated, high-quality SVG vector user interface icons designed for platforms like Figma, mobile apps, and web development. The library features modern vector graphics built with editable strokes, making them highly adaptable for a wide range of design projects.
Target Market: UI Designers from all over the world
How will you make money?: Paid access to Pro version
How much capital have you raised?: None
Website: https://elastoui.com
City/Country: Minsk/Belarus
AI-assisted summary:
ElastoUI is a startup offering a specialized library of vector icons tailored for e-commerce websites and mobile applications. Founded by web designer Yury Volkau, the platform aims to streamline the design process for online retailers by providing a vast collection of icons across various categories. (Source: https://elastoui.com)
The Problem and Target Users
Designing user interfaces for e-commerce platforms often requires a diverse set of icons to represent different product categories, actions, and services. However, sourcing high-quality, consistent icons can be time-consuming and challenging for designers and developers. ElastoUI addresses this issue by offering a comprehensive and organized icon library, catering specifically to the needs of e-commerce professionals. (Source: https://elastoui.com)
The Product and Key Features
ElastoUI provides a vast collection of SVG vector icons, meticulously crafted without the use of AI, ensuring uniqueness and quality. The library encompasses over 100 categories, including UI elements, basic icons, arrows, communication, social media, users, time and date, map locations, delivery and logistics, payment and finance, and many more. Icons are available in both 24px and 32px grid sizes, accommodating various design requirements. (Source: https://elastoui.com)
Key features of ElastoUI include:
- Quick-use icon library for efficient design workflows.
- Lifetime access to the icon collection with a one-time purchase.
- Regular updates and additions to the icon library.
- Compatibility with design tools like Figma. (Source: https://elastoui.com)
Business Model, Pricing, and Traction
ElastoUI operates on a straightforward business model, offering a PRO version that provides unlimited lifetime access to the entire icon library for a one-time fee. This pricing strategy appeals to designers and developers seeking a cost-effective solution for their e-commerce projects. (Source: https://elastoui.com)
As of June 2026, ElastoUI is a small startup with a team size ranging from 2 to 5 individuals. The company is bootstrapped and has not received any external funding, focusing on sustainable growth and user expansion. (Source: https://bowora.com/elastoui.com)
Expert Take
ElastoUI’s niche focus on e-commerce icons positions it as a valuable resource for designers and developers in the online retail space. The commitment to handcrafted, AI-free designs ensures a unique and high-quality product. However, as a bootstrapped startup, scaling and expanding the icon library while maintaining quality may present challenges. Additionally, the competitive landscape of design resources necessitates continuous innovation and user engagement to sustain growth.
Note: Information based on publicly available sources at the time of writing, and summarized by AI.
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