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Company profile:
Startup name: Shingle
Tagline: Sell websites to local businesses with AI
Elevator Pitch: Shingle is an AI website builder for freelancers and agencies who sell websites to local businesses. Search a trade and a town to find who has no website or a weak one, build a fact-checked demo from the Google listing, send one link and see when it opens.
Target Market: Freelance web designers, web design and marketing agencies, and people starting a website business
How will you make money?: Paid monthly plans. It’s free to start, no card needed.
How much capital have you raised?: null
Website: https://shinglesites.com
City/Country:
AI-assisted summary:
Shingle is an AI-powered platform designed to help freelancers, web-design agencies, marketing agencies, and local-business owners find local businesses that need better websites, create site demos, pitch them, and operate live sites from one product. (Source: https://shinglesites.com/)
The company’s distinctive premise is that AI can reduce the production time for local-business websites, but that selling, validating, launching, and managing those sites are equally important parts of the workflow. (Source: https://shinglesites.com/about)
Problem and target users
Shingle targets people who sell websites to local businesses, particularly those serving trades and other location-based operators such as plumbers, roofers, dentists, restaurants, and similar service businesses. (Source: https://shinglesites.com/)
Its stated problem is operational fragmentation: a website seller may need separate tools to identify prospects, build a site, send proposals, track client responses, manage leads, and maintain the published site. (Source: https://shinglesites.com/)
It also focuses on a meaningful AI-content risk for local businesses: generated websites can introduce unsupported claims, including invented credentials, opening hours, prices, or customer reviews. Shingle’s emphasis on review verification is particularly relevant in the United States, where the FTC’s Consumer Reviews and Testimonials Rule, effective October 21, 2024, addresses fake or false reviews and testimonials, including AI-generated ones. (Source: https://shinglesites.com/features/fact-checked-websites) (Source: https://www.ftc.gov/business-guidance/resources/consumer-reviews-testimonials-rule-questions-answers)
Product and solution
Shingle combines prospecting, AI site generation, client pitching, lightweight CRM capabilities, workflow automation, and website operations into one product aimed at the local-business website-sales process. (Source: https://shinglesites.com/)
- Its “Radar” feature lets users search by trade and town for businesses that Shingle identifies as having no website or a weak website, using open map data alongside the company’s own website checks. (Source: https://shinglesites.com/)
- Users can create a private website demo from business notes, a Google listing, or other chosen source material, then send a pitch link by their own email, text message, or WhatsApp; Shingle says it alerts the sender when the recipient opens the demo. (Source: https://shinglesites.com/)
- Shingle says it uses Anthropic’s Claude to write, design, and change sites, while its fact-checking workflow constrains phone numbers, addresses, hours, prices, and reviews to supplied or selected source material and asks users to review output before publishing. (Source: https://shinglesites.com/privacy) (Source: https://shinglesites.com/features/fact-checked-websites)
- Published sites can include forms, online booking, newsletter collection, lead inboxes, local-search tools, custom-domain support, and downloadable code on a paid plan. (Source: https://shinglesites.com/)
- For agencies, the product also offers client access, white-labeled review links and emails, client reports, activity records, templates, and batch site creation from lists or CSV files. (Source: https://shinglesites.com/)
Business model, pricing signals, and traction
Shingle uses a subscription-plus-usage model: its published pricing lists one plan at $49 per month for one live site and 20 demos per month, with additional live sites priced at $7 per month each and optional credit top-ups for AI work. (Source: https://shinglesites.com/pricing)
The company offers a no-card trial with 50 credits, which it says is enough to build five demos; publishing, custom domains, code downloads, and top-ups require a paid plan. (Source: https://shinglesites.com/pricing)
The public product changelog shows a concentrated release cycle in late October and early November 2026, when Shingle announced capabilities including online booking, bulk builds, client access, Radar prospecting, pitch links, CRM functions, workflows, and its “Dormer” analytics assistant. (Source: https://shinglesites.com/changelog)
Shingle’s public materials reviewed for this overview do not disclose customer counts, revenue, funding, or independently verified growth metrics. (Source: https://shinglesites.com/about) (Source: https://shinglesites.com/pricing)
Expert take
Shingle is more interesting as a vertical workflow product for people selling local-business websites than as another general-purpose AI site builder. Its strongest positioning is the connection between prospect discovery, a fast personalized demo, and post-sale site operations.
The fact-verification focus could be a practical differentiator in a market where unsupported AI-generated local-business claims create trust and compliance risk. The central unknown is whether Shingle can prove that its integrated workflow materially improves conversion and retention for agencies and freelancers; publicly available traction evidence remains limited.
Note: Information based on publicly available sources at the time of writing, and summarized by AI.
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