Ed: Backing up servers is and always has been a pain in the ass, so this team has found a real problem with a seemingly simple solution.

Although cloud storage systems are usually redundant with multiple copies of data, this will only protect you from outright failure of a VM or instance.

It won’t save you from yourself and the many screw-ups that can happen running infrastructure.

Full or partial data corruption can happen for a variety of reasons not just hardware.

You could accidentally delete an instance yourself, or a malicious or incompetent team member could delete or corrupt data or an instance, you could have a problem with your newly deployed code, virus or hacker either accidentally or intentionally deleting or corrupting your data.

As a guy who in another life spent 24 hrs in a noisy ice cold data centre trying to recover a crashed server I can tell you this happens everyday and yet none of the cloud service providers provide a good solution for this.

Most cloud services don’t automatically provide a proper versioning backup method for each instance, in fact quite the opposite, the Cloud is still a bit of a DYI self service when it comes to backups.

I would go so far to say that backup is considered optional and the existing solutions seem to do a pretty poor job of syncing cloud backups away from the server.

DevOps tools are the latest hot sector, managing remote cloud resources is a real pain, looks like these guys might be onto a good point solution for a market that is willing to pay.