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Company profile:
Startup name: FatGrid
Tagline: A search engine for Guest Posting and Link Insertion that helps SEOs find the best-matching publishers for their clients.
Elevator Pitch: Some sellers charge $50 for a guest post. Others charge $500 for the same site.
FatGrid puts all prices side by side. So you never overpay.
Target Market: SEO, Marketing
How will you make money?: Freemium
How much capital have you raised?: 250-500k
Website: https://fatgrid.com/
City/Country: Boca Raton, Florida
AI-assisted summary:
FatGrid is a platform designed to assist SEO professionals and agencies in efficiently identifying and comparing guest posting and link insertion opportunities across multiple marketplaces, ensuring fair market prices and up-to-date SEO metrics. (Source: https://fatgrid.com/)
The Problem and Target Users
SEO professionals and agencies often face challenges in sourcing quality backlinks due to the fragmented nature of the market, leading to time-consuming research and potential overpayment. FatGrid addresses this issue by aggregating over one million guest post offers from more than 300,000 publishers, providing a centralized solution for backlink acquisition. (Source: https://fatgrid.com/)
The Product/Solution and Key Features
FatGrid offers a unified dashboard that enables users to:
- Compare prices for guest posts and link insertions across various marketplaces, ensuring fair market rates. (Source: https://fatgrid.com/)
- Access real-time SEO metrics, including Authority Score and traffic data, sourced from Semrush and updated monthly. (Source: https://fatgrid.com/)
- Utilize an AI-driven keyword filter to match with relevant publishers who have previously covered specific topics. (Source: https://fatgrid.com/)
- Monitor price history over time to identify the best offers. (Source: https://fatgrid.com/)
Business Model, Pricing Signals, and Traction
FatGrid operates on a subscription-based model, offering various pricing tiers to accommodate different user needs. The platform has reported significant traction, with over 1,500 users from 93 countries, aggregating more than one million offers and achieving an average saving of 32% per link for its users. (Source: https://fatgrid.com/)
Expert Take
FatGrid effectively addresses a critical pain point in the SEO industry by consolidating backlink opportunities and providing transparent pricing. Its comprehensive database and real-time metrics offer a valuable resource for professionals seeking to optimize their link-building strategies. However, users should remain vigilant in assessing the quality and relevance of publishers to ensure alignment with their specific SEO goals.
Note: Information based on publicly available sources at the time of writing, and summarized by AI.
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