The great thing about startups is that they get s**t done. There is no time to pontificate, no budget to bring in McKinsey and plenty of uncertainty and risk that entrepreneurs grow to be comfortable with. This context has created a way of working that powers startups to innovate at internet speed and disrupt most industries in their wake.
We call this way of working ‘Lean Startup’ — a discipline which accepts that a startup doesn’t know all the answers when it begins and must deliberately discover the mechanics that will cause it to succeed. Great businesses never lose this habit.
Done well, [...]