Ed: These guys are persistent, they have pitched me a few times now, I don’t believe this niche market is the sort of business a professional investor should invest in but I think its a great example of someone taking a crappy process and just making it so much better than the existing methods.
Buttonfrog is an example of a common trend we see that will kill small service providers in the old world.
Take a fiddly, shitty slow process (think ordering swag, merchandise, business cards, printing, company Tshirts, graphic design) use software/app to automate it and make it so easy, beautiful and low cost that using the old method just fills you with horror.
Once the software is built and the product creation and delivery process is ironed out, it really becomes a matter of who can fund marketing and convert visitors the best.
Certainly these guys have carved out a very small niche and they know how to hustle so they have a shot.
|What problem are you solving?||Custom buttons might be a niche market, but that doesn’t mean ordering them shouldn’t be incredibly easy. Existing vendors for custom buttons have a manual proofing process that requires lengthy email exchanges to finalize an order. We let you order online in minutes with a free online proof that’s manually prepared by our team.|
|What is your solution?||We simplified the ordering experience and backed it with a free online proofing process that’s performed by real humans. When a customer submits an order we review it, make any necessary or requested adjustments and provide a free online proof for our customers to review. Customers can request changes to their proof online and we’ll make them for free until you’re happy.|
|Target Market||Startups, artists, bands and small businesses.|
|How will you make money?||Selling custom buttons to the millions of artists and small businesses in the United States and worldwide.|
|Tell us about the market & founders, why is this a great opportunity?||Anthony Thomas previously founded Sticker Mule in 2015. Buttons are a bit more niche than stickers, but customers for this product still want a simple solution for ordering them online.|
|Founders Names||Anthony Thomas|
|What type of funding has the company received?||Bootstrap|