Shufl – Sharing Economy App? Whatever.

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Ed: The pitch below is exactly as submitted.

The site looks slick, I just don’t know what to make of the landing page and the business/app.

I buy that we are moving to a sharing economy, but the app seems like a combination of FourSquare, Ebay and a social network and it’s just not clear what I would or should do with it.

It lacks a compelling use case a new user can wrap their head around. It’s just so casual about the mission that I might have missed it.

The Mobile App is still in development but after a bit of digging around on the site I found the Web app. It looks very slick but there is still this nagging doubt that I just don’t know what Im supposed to do with it.


Is a social network? Is it a curated list of places to visit in each city? What am I supposed to sell or buy there?

It’s still in beta in Toronto (which means the photos look great) no dates for expansion to US or other countries.

Foursquare, Yelp & Facebook pretty well own local by virtue of the network effects they have built even if they are not a slick looking as the Shufl web app.

Guys – Think we need a bit more marketing focus on the core benefit of why a user or seller/store/venue would use the app and what is the first step to get them activated.


Startup Name


What problem are you solving? Lack of connectivity and access within local communities.
What is your solution? An open and flexible marketplace – infrastructure for the sharing economy.
Target Market Friendly millenial minimalists
How will you make money? Nothing crazy, it’s still a marketplace. We have some cool ideas though.
Tell us about the market & founders, why is this a great opportunity? Before Airbnb most people would never have thought of renting a room from someone they didn’t know. We want to create a platform so people can bring whatever they have to offer to the table, whether that’s stuff you’d normally find on Kijiji or selling homemade smoothies out of your driveway. What you offer is up to you.
Founders Names Aubrey, Sascha, Francis, Paul, Rishabh, Ceeser, Ash
What type of funding has the company received? Bootstrap
Twitter Handle @getshufl

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