|What problem are you solving?
|The rapid growth of media channels has exploded the number of specialist agencies required to deliver marketing campaigns. This has put stress on marketing & procurement teams as well as on the agencies themselves. As a brand grows the challenges to work effectively at a regional & global level only get more challenging.
|What is your solution?
|Shortlist is focused on making it easier for brands to find, engage and collaborate with the best creative suppliers in the world. We\’re looking to improve cooperation among marketing, procurement & agency professionals – removing friction and creating stronger relationships.As the number of channels for messaging grows so does the need for a new way for brands and their partners to communicate.
|How will you make money?
|Tell us about the market & founders, why is this a great opportunity?
|Martin Konrad – Co-Founder & CEO: I have more than 15 years of experience working in the digital creative space. In 2006 I co-founded Design Royale, which became a leading digital creative agency prior to it being acquired by Edelman Group. During my time building and running my agency I realised that finding and collaborating with my customers wasn\’t as efficient as it should have been. The challenges I faced led me to want to create a new way for creative companies and their clients to collaborate.Joey Frasier – Co-Founder & COO: I\’ve spent the last 15 years building global teams capable of rapidly solving complex business problems leveraging the latest technology while ensuring non-tech savvy users and executives feel comfortable throughout the journey. My passion is the intersection of great people, technology and ideas – coming together to solve big problems. For the past 5 years I\’ve been helping some of the worlds largest brands across sectors improve the efficiency of their marketing supply chain. I joined Shortlist because I believe it should be easier for brands to connect to the best creative service providers in the world in turn helping them run more effective campaigns.
|What type of funding has the company received?
|If you have a press kit or image gallery please provide a link (optional)