|What problem are you solving?
|What is your solution?
|Our target users are Australian grocery shoppers that are conscious about how much they are spending on groceries. Our target advertisers are major retailers and FMCG brands. Our target retailer participants are all small – medium grocery retailers that want to reach customers in a low-cost but effective way.
|How will you make money?
|We are still deciding on a business model. We intend to charge users for premium features (e.g. keeping track of grocery expenditure), charge retailers and FMCG to reach our users at the key business decision making times, and charge retailers a capped fee to list their products
|Tell us about the market & founders, why is this a great opportunity?
|Supermarket and FMCG advertising is the largest advertising spend in Australia. Supermarkets are spending approx $150M per year (excl digital spending) and FMCG are spending $736M per year. The traditional advertising channels incur significant wastage. Our app is the most effective way to connect to consumers that has no wastage (i.e. pay for performance only). Our app also opens up opportunities for small business to connect to consumers without significant advertising budget.
|What type of funding has the company received?
|If you have a press kit or image gallery please provide a link (optional)