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Startup Name PriceWaiter
What problem are you solving? For retailers, selling is expensive and inefficient. Retailers (1) lose 98% of traffic they pay for, (2) enlist third-party sales sites who accelerate a side-by-side race-to-bottom, and (3) are hostage to M.A.P. (minimum advertised pricing). For consumers, they want a “win”, to get a preferred price from a merchant they trust. With PriceWaiter, both sides win, saving time and money, and building loyalty and trust.PriceWaiter’s “Name Your Price” platform improves customer engagement (25%+), conversion (19%+) and average order value (8%+) and works on any retailer’s website. Multiple retailers have added $1M+ revenue through PriceWaiter, and done so without hurting existing sales.
What is your solution? PriceWaiter’s goal is to help retailers sell more, and shoppers buy more, starting with a “Name Your Price” button that works on any product page for any website. Backed by a syndicate of leaders in e-commerce, conversion, analytics, and high-growth ventures, we’re here to make shopping more efficient for everyone.
Target Market Businesses
How will you make money? Freemium
Tell us about the market & founders, why is this a great opportunity? Stephen Culp
Co-Founder, CEO
Stephen is a Co-Founder of PriceWaiter,, and (which uses PriceWaiter), and a believer in entrepreneurs, both for-profit and non-profit. A former U.S. Navy Reserve Officer, Peace Corps Volunteer, and attorney, Stephen started his first e-commerce company in 1998 in a Stanford professor’s garage. He studied at UNC-Chapel Hill, Stanford Law School, the Stanford Center on Conflict and Negotiation, l’Université de Paris VII, and the Institut d’Etudes Politiques in Paris. Stephen is also focused on helping to find a cure for cystic fibrosis.Andrew Scarbrough
Co-Founder, COO
In addition to founding PriceWaiter, Scarbrough is the Co-Founder and COO at With a background in web analytics, SEO, ecommerce, and ping-pong, he has played a significant role in the development and execution of successful SEO, e-Commerce and web marketing strategies for companies both large and small.

Matt Bain
Co-Founder, Creative Director
Matt Bain is the Founder, owner and lead front-end developer at, established in 2002. Over the years, Matt co-founded, worked for K2 snowboards product development and marketing teams, and bounced around the world in search of waves and snow. Matt is as a creator and problem solver with a passion for aesthetics.

Mike Estes
As the Chief Technology Officer of Pricewaiter, Mike helped create the initial prototype in 2012 and is now building an engineering team to power PriceWaiter’s aggressive future plans. Mike brings a mix of coding mastery and creative visioning, having independently built and sold successful products, in addition to working in multiple lead developer roles. A software engineer with significant experience building web-based ecommerce solutions, Mike is focused on scaling cloud infrastructure and team development processes.

Ted Alling
Investor, Director
Ted Alling is a visionary entrepreneur who started his first company, Access America Transport, eleven years ago. WIth an annual revenue of nearly $600 million, Ted has launched dozens of other national companies in transportation, tech, e-commerce, sales and insurance. As a managing partner at Lamp Post Group Ted focuses on high growth ventures like PriceWaiter.

Founders Names Dirk Unkle
Founders Email NA
What type of funding has the company received?  


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