First Smile also provides privacy that most social platform couldn’t provide, because it’s understandable that not every parents would want their kids to be exposed on the social media due to privacy issues. With cloud storage technology, parents can upload and download their data in the cloud storage; which protect parents from losing those precious data.

First Smile also intent to bring family closer with its easy sharing function. Imagine the grandparents or relatives that is in a different state; or either parents that works oversea, it would be great that they have a private and secure platform to share their family’s memory such as First Smile.

The timeline concept of First Smile was actually contributed by Sean Lee. It was one time during family reunion, when Sean’s mother was looking for her family photo scrapbook hoping to share with the family members, and she couldn’t find it. The family lost half of the collection of family photo scrapbook over the years because Sean’s family kept moving due to his father work nature. It’s a sad and frustrated event for Sean’s family when years and years’ worth of memories disappear just like that. Based on his mom’s habit of organizing the family photo chronologically; so that she can see every family member’s changes over the years, he came up with the timeline concept.

Michael Liew is a busy father of two that constantly fly around the globe due to his work nature. So, as a father, Michael understand how it feels like to miss out most of the important milestone when his child is growing up; losing count on how many time he have to celebrate his child’s birthday on Skype. With the ideology of parents should never miss out every single moments with their kids, the three concepts merged together and it evolves into the First Smile that we all see today. A baby scrapbook app that removes most social features offered by popular social networking sites nowadays to bring back privacy to parents, only sharing the memories to people that matters.