Startup Name: SoyKitty
Tagline: A cleaner box for them. A clear conscience for you.
Elevator Pitch: SoyKitty litter is an eco-friendly, non-toxic cat litter made from renewable soy byproducts that’s superior to other cat litters on the market in terms of performance and sustainability. With the litter market expected to grow 50% in the next 10 years and eco-friendly options growing exponentially more, we’re targeting the 30% of cat-owning households in the USA already buying comparable, eco-friendly cat litter products. Our successful beta test generated $60K+ monthly revenue with just under 2K subscribers, and we’re now bootstrapping the development of a North American-sourced and produced litter with an enhanced subscription model and content strategy.
Target Market: Eco-conscious Cat Owners
How will you make money?: Direct Sales, Subscription Models, Wholesale and Retail Partnerships, and Partnerships and Collaborations
How much capital have you raised?: 10-50k
Founder(s) Name: Ashley Hejlik
City/Country: Dover, DE USA