Clover Moore

SydStart 2014 Live

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We are on the edge of a monumental opportunity for out nation and ourselves

State of the StartClover Moore

Clover Moore



Alex Greenwich Independent Member

Great to see local government looking to support business of the future rather than propping up industries of the past.

Wow a politician that gets it!!

Alex Greenwich

Alex Greenwich

Immigration reform

Attract Talent

Visas for Startup Entrepreneurs


Matt Barrie

Everything going to software

Matt Barrie

Matt Barrie


Need a scalable business, one that customers gorw fater than costs.

Incremental cost of introducing a customer is approaching zero for software

Not scalable – Human Services


Max number of students or customers, limited to the number of people you have on payroll.


A scalable business on the other hand might be software that powers a services business.


Looking for markets the size of Texas

If you had choice of Team, Market and Product you have to choose Market and Team first, product

No Problem

No Product

No Market


Secrets that no one knows about, what do you believe that no one else does?

Big uncomfortable secrets

How do you create products that change a million peoples lives.

Back of the Napkin Sanity Check


How do I sell $1m in revenue?

How do I make $1m in profit?

How do I avoid a one hit wonder?

What is the Sustainable Advantage?


Announced Freelancer had purchase Warrior Forum

Warrior Forum

Warrior Forum


Ric Richardson

Demonstrated a new invention that was a shutter over the top of the Google Glass camera window.


Ric Richardson


Melanie Perkins – Canva – Startup Myths


  • Myth 1 The best place to start is with a cool idea –
  • Big Problem is more important
  • Solve a problem that people care about
  • Myth 2 Successful companies are born overnight – Took 7 tears to get Canva started, 3 years in parents living room
  • Myth 3 The Goal is to raise investment ASAP – Lie, raising money is a time bomb, very dangerous position unless you have massive growth sooner or later your company will explode –
  • Dont raise investment prematurely
  • Myth 4 Getting Investment is quick and easy – Not true it takes a long time and many attempts – Lessons – Build relationships with investors early



Melanie Perkins-Canva

  • Myth 5 – Startup can be built in a weekend, if not successful just pivot – Startups take long time to get established

Mike Cannon-Brookes

Just ordered a Tesla –

Mike Cannon-Brookes-SydStart

Mike Cannon-Brookes @SydStart

Doing 300,000 builds a week, 10,000,000 users a week.

50% of new customers on SAAS systems, the rest are behind the firewall, 3x trials come from downloads behind the corporate firewall.

<30% of Revenue is SAAS, the rest is behind the firewall, IT Admins want control, they don’t want to lose control.

Got Accel Partners (VCs) on board for $50m, when you get bigger you end up with much bigger problems to solve that the original team cant deal with. In order to grow you need to start employing much better professional management and teams.

Money keeps you alive, but the contacts and the right investor and their network is what helps you grow and move through the problems you experience when you grow massively.

The feeling of meeting a major celebrity and realising they are just like you and that they were just as excited to see you.

Everyone is just making it up, everyone is feeling like they all are making it up and wonder why they made it (classic imposter syndrome) You live in fear that someone will show up one day and say you have been faking it for 10 years you are under arrest.

You will become legacy at some point, someone will try to replace you.

Some days it feels like you are checking every single box to make sure you have screwed up in every possible way.

If you can’t smell the fire burning you havent been looking hard enough, because in a growth company its happening somewhere.

Are we producing enough engineers in Australia? Mike: Not enough, its not even a real question, we have to be producing more engineers

We have no option to but to massively increase our engineering capability.

Hard for the Government to help, they can’t force people to do CompSci, however we could change school curriculum, Computer Science & engineering needs to be part of school from a young age.

When asked about regional startup programs, Mike mentioned that he thought most of the regional programs was bunkum, there isn’t sufficient critical mass, not even sure we have critical mass in Sydney but its getting there, so its just not possible to get the density in the regional people.

Tech industry needs a lot of radical atoms based in one area that are bouncing off each other and networking, this doesn’t work in a regional or remote setting.



Niki Scevak from Startmate+ Blackbird + Lauren from Lightfox

Needed a really good startup accelerator that could get people to the US, Blackbird came after getting runs on the board with Startmate.

Funding Situation: Now possible to raise $500k here, and very possible to get $5-10m but not much in between. Not enough depth in the market to do this.

Niki + Mike went to UNSW together and dropped out to start their first business together.

Good VCs often come from journalism backgrounds because they constantly have to assess new businesses.

Niki: Atlassian was the 100th bug tracker, Campaign Monitor was the 100th email, nothing new with any of them they just changed the existing model.

Niki: Looking for first time founders who look like a joke, looking for unique insights that no one else believes.

Lauren McCloud Flightfox- been through Startmate and YCombinator access to 30 or 40 different advisors.

Niki: Thinks location will become irrelevant, Silicon Valley is not the default choice anymore until after you have started to get traction.

Flightfox is a marketplace of genuine flight experts. These experts have an extraordinarily deep understanding of flight routing, loyalty programs and airfare pricing.

You can use Flightfox by launching a trip request for any of our experts. Your chosen expert will review your trip details, ask any necessary questions, and work as hard as they can to find you the absolute best flights.

Our most loyal customers use Flightfox because they want to travel father, wider, better and cheaper. They also save a planeload of money by leaving it to the professionals.

Mike: The Valley doesn’t do everything right, almost no successful e-commerce companies have come from Silicon Valley, thinks that we have per capita Centurions ($100m) or Unicorns ($1 billion) equal or better than the US.

Matt: Hears about companies everyday from AU that he has never heard of with $10-50 million revenue.

Niki: Thinks Envato is a $ Billion company that no one knows about, but along with a lot of other companies unless they do a financing round you dont have an external valuation or validation. Pepperstone FX $70b in Forex transactions a year.

Niki: is a new conference organised by Niki that has 9 founders of big growth companies talking about very early years.

Pete: What do you guys read or follow everyday?

Mike: Stratechery is a one man band

Niki: QUIB



Adir Shiffman Catapult

Every team and player in the AFL and ARL, half the NFL, Hockey League.

Whats the most interesting use case, the Judiciary in the AFL using it work out if an athlete has committed a foul from the deceleration data.

Around 500 customers worldwide. Next competitor 10% of that. Marketshare of 80-90% but still a very small market.

However still staying in Headquartered in Australia, engineers are better to work with her and less .

Mark Cuban invested alongside others total $6m. Great PR,

VC market is not developed enough, Super Angels are more common.

However there is a lot of Institutional Money that most people don’t know about, family funds and very quite funds which

None of their raise came from US or AU VCs, it was all private money.

If you want your pants down around your ankles go pubic, if you want to keep the business a little private then stay private.

Hates being number 1 in market, always have number 2 over your shoulder but you cant look behind you need to keep running and new innovation, however its the most rewarding position.

If you are starting a sports startup then you should do it, even though its probably going to fail, you should do it anyway if you are very passionate. You cant keep Australia as your market, needs to be global.

How did they get their first customer, lied and begged :).

3-5 Year Vision – 3-5% Global penetration. Market should be 100x in 5 years, its only execution risk, we want to stay the largest player in the sports market.

Dean McEvoy

You are not as good or bad as your idea, if some one says you are great, you shouldn’t take it to seriously, if someone thinks you are shit, same thing.

Matt Symon

If you have a great idea and are working on it, eventually investors will find you, when you need it you are going to struggle, nothing more desperate than an entrepreneurs hunting for cash.

Found that telling a personal story about his experience getting a loan when he came back to Australia and what a terrible customer experience it was the investors really understood the problem being solved.


Muru-D – Annie Parker & Charlotte Yarkoni & Mick Liubinskas

Mick Liubinskas

Mick Liubinskas

Charlotte – Telstra wasn’t sure what the journey was, brought over from the West Coast USA to look at new startup models.

More good Australian startups wandering the streets of the Valley than Sydney and Telstra felt that they needed to do something to drive the creation of new startups and to help Australia become a great place for entrepreneurs.

Annie ran seven different accelerator programs in Europe.



Annie – We give Startup capital to pay for noodles, a great workspace, 6 months of incubation to help you get from startup to first funding.

All 9 of the first round made it through, and all of them have a path to funding or already have funding, customers or some way to fund themselves.

Mike: Day one Global Businesses, with a focus on sales revenue from day one.

James Windon –

Worked at Facebook Causes with Sean Parker of Napster

20,000 non profits

2 billion tranasctions

James Windon -Bridgade

James Windon -Bridgade

A year ago teamed with Sean Parker to form a not for profit to address connecting citizens to the the mechanics of politics.


Needed to work how to get people to get involved in good causes, rather than make them feel like they had to do something, they managed to get them to work out how to make them want to get involved in supporting good causes.

Everyone knows they need to eat their Broccoli but everyone really just wants to feel good eating Bacon.

1. Make it something people want to do, not what the should do

2. Focus on end uses and networks to create leverage

3. Focus on creating a social effect – mutual reciprocity obligation feedback


Hugh O’Brien- Undaunted – A Life in Training

Fear struggle,

The only easy day was yesterday.

There is something innate in the attempt to do something difficult, without the prospect of award.

The Value Lies in the Attempt

Max Kraynov – JetRadar

Just raised $10m

Advice to help you secure an A Round financing.

Started with a $400 W0rdpress Blog

Startup Bus

Elias Bizannes. 46 buses Globally. Reason he runs the bus is that he sees engineers like Brando who started Instacart who has turned from a nervous engineer to running a $500 million business.

This weeks startups –

404 pages as a service to create a good experience from a 404 error page. Allows to you create a custom 404 page to to engage, monetise and capture customers that otherwise would have closed the browser on your site.

8 Customers since launching a few days ago, aiming at 100 by the end of the week.


Diner Companion

App to to geolocate and book a dining companion. Trying to eradicate loneliness.

Mick: Tinder for Business or Diner companion, how is the problem, depression, whats it worth.



Personalised Shopping and ordering service


People of the Sun

Bringing Investors together to invest in Solar Power on other peoples roofs. Allows Already has 3200 SQM of roof space committed. 30,000 Watts Solar Array ready to go, 100 investors ready to commit and have raised $20k in 4 days. Great

Custom 3D Printed Glasses

Ed: Love it



SydStart 2014 Agenda Announced – Awesome Lineup

Time is running out. Go into the draw to win two tickets to Sydstart or purchase here with 25% discount use the code S88MATES

Opening with Coffee/Tea on Arrival 8-9

  • 0800 Expo Open on Levels 3 and 4
  • 0800 Meetups Open on Levels 2 and 4 (rooms) and Level 3 (casual)
  • 0900 Conference Open

Conference Plenary Commencement

Morning Tea Break in Expo Levels 3 and 4 [11-11:30]

  • L3 MA 1130 James Windon Brigade CEO & Co-founder – US. Recent raise. Previously
  • L3 MA 1155 Matt Symonds Society One CEO & Founder – Raised $8.5m. Peer to Peer Lending.LinkedIn
  • L2BR6 1200 Masterclass: Alex North Building Your Engineering Team
  • L3 MA 1210 Max Kraynov JetRadar CEO – Raised $10m. International Travel. Linkedin
  • L3 MA 1220 ArleneWherrettBlueWolf CEO – Top Talent Management for Startups
    • 1100 Ric Richardson (aka the $400m man) on planning and protecting your startup (patents, intellectual property & other techniques) – from Uniloc – confirmed
    • 1100 Kevin Lippy from Fishburners on growing very large Facebook communities fast – from Mumbership – confirmed
    • 1100 Rob Wood from Fishburners on growing a huge special interest community online with ~ 500K followers – from LightStalking – confirmed
    • 1100 Mike Zammit – Shelston IP – on strategic intellectual property management – from a leading firm TBA – confirmed
  • 1140 Speaker/Panel – Funding Insight
    • Stuart Fox – Artesian Capital/Venture Crowd – Director/Founder – Australia’s first equity crowd funding platform – confirmed
    • Anna Maguire – Crowd Fund It – Author – has researched over 300 crowd funding and related platforms for her book – confirmed
    • Bill Bartee – SXVP / Blackbird Ventures – To be confirmed
  • 1200 Sebastian Eckersley-Maslin – Blue Chilli Group – CEO & Founder – Just raised $9.5m for startup incubator accelerator – confirmed
  • 1230 Bosco Tan & Alvin Singh – Pocketbook – Co-founders – Just raised 500K after SydStart launch and growing rapidly – confirmed
  • 1235 Benjamin Chong – Founder Institute – Director (Sydney) – One of the largest mentoring and accelerator organisations globally has produced over 1,000 companies. An update and call for their May 12th intake class. Ben is also Director and co-founder of his own VC firm Right Click Capital.
  • 1245 Murray Hurps General Manager Leading Co-working space- One of Sydney’s largest startup co-working spaces is getting a makeover
  • 1255 Lunch [12:55 – 2:00]
  • 1400 Charlotte Yarkoni, Annie Parker, Mick Liubinskas Co-Founders Muru-D Accelerator – Major Telstra sponsored incubator program
  • 1415 Speaker/Panel
  • 1425 Speaker/Panel
  • 1430 TBA
  • 1445 Sebastian Eckersley-Maslin CEO of BlueChilli on innovation
  • 1500 Afternoon Tea in Expo – Confirmed – Catering by SEC
    • 1520 Surprise Speaker and 6 lightning pitches
    • 1500 Speaker

Wave Two – Pitching Competition – People Who Are Trying To Do Stuff – Intro

  • 1535 Startup Trophy – Shortlisted from 220 applicants to 80 semi-finalists and 30 finalists. Would the Judges please assemble. Battle for prizes decided by judging criteria
    • 1540 Pitch 1 – BLRT
    • 1550 Pitch 2 – GoFar
    • 1600 Pitch 3 – YouChews
    • 1610 Pitch 4 – Thinkable
    • 1620 Pitch 5 – CoalFacer
    • 1630 Pitch 6 – UrbanOutsource
    • 1640 Pitch 7 – StockSpot
    • 1650 Pitch 8 – Rbutr
    • 1700 Pitch 9 – NextForSale
    • 1710 Pitch 10 – Touch Payment

Judging and AwardsStartup Trophy – Would all judges and major sponsors and finalists please be available.

  • MA 1720 Thank you to our sponsors and supporters
  • MA 1730 Oversight of the judging process with thanks to our supporters PwC
  • MA 1730 Subject to available time we may also see a pitch from some others that just missed the short list. TBA
  • MA 1730 Thank you to sponsors, volunteers, supporters, speakers, community and exhibitors

After Party – Nearby venue/s are being arranged

Overall Event Statistics

  • 1,000+ delegates from 8am to 6pm at Sydney Hilton opposite QVB Level 3 registration
  • 120+ exhibitors, most with table, stool, free standing sign, laptop phone and support staff x1 or 2
  • 50+ speakers/panellists
  • 20+ volunteers
  • 4 break out rooms (2 on L2 and 2 on L4)
  • 2 expo areas (L3, L4) totalling 120 exhibitors
  • 2 stages (L3 main, L4 expo)
  • 6 streams (4 breakouts with masterclasses, 2 stages)
  • One speaker prep room (L3 corner)
  • Catering on L3 and L4 plus espresso coffee all levels (cafe on L3, machines on L2 and L4)
  • 35 Journalists
  • 30 Pitches (top 10 on main stage in afternoon, next 20 on expo stage spread throughout the day)