Through a mutual friend in the jewelry business, Ben was introduced to Walter Chefitz, an award-winning jewelry designer who had recently been a design director for jewelry legend David Yurman and even more recently won Swarovski’s JCK’s Rock Star Reality Show competition. Together, Ben and Walter attracted a multi-talented team, including a hardware manufacturing guru and a mobile app innovator. After developing and testing multiple prototypes, they have created a unique bracelet that is distinguished from all others by its elegant beauty and useful notification filtering app.

It was Tyia who inspired the creation of the bracelet, and the bracelet now carries her name. Tyia is designed to protect you from the noise and to make things easier, richer, more beautiful and more focused. Enjoy the moment.