Too often I hear or receive pitches from entrepreneurs that waffle on endlessly without actually saying anything. If I don’t understand what you do after 30 seconds of burble I start to lose interest, Im sure most people are the same but I will actually tell you.
Blah blah blah, technology, blah, cloud, blah, new paradigm, blah, trendy business model, blah blah, push notifications, big data enabled, blah, IoT connected, blockchain powered blah blah, it does my head in.
Get to the point!!!
Its really simple (but hard to get right) just tell us who you are and what problem you are trying to solve and what customers you want to help and why.
Im Fred Musk from Flintstone Motors. We make a new type of car that’s powered with an engine.
Mums and Dads are tired of running with their feet to make their car go, they can’t carry the whole family and they can’t travel long distances.
They want a self powered car, but so far no one has been able to make one commercially until now.
This week we are launching the new Tyrannosaurus P85D.
It doesn’t need you to run with your feet to make it go.
It uses a new technology called an engine to make it go (which ironically burns dinosaurs).
Its much faster than a normal Flintstone car and your feet don’t get worn out.
And you arrive at your destination feeling refreshed.
We will replace regular cars because people are tired of running everywhere and its much more comfortable and can carry all the family across the country without stopping.
I encourage you to get your elevator pitch down to 5 floors not 40 floors, use the rest to answer questions.