Whats your Problem?

by Mike88Aug 25, 2015

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I can’t tell you how many entrepreneurs I meet who tell me all about their new fan-dangled technology but can’t tell me who cares or what problem they are solving.

Often they haven’t identified a problem or are unclear about who will use the new app, device, platform.

They are so hung up on the tech or the science they have completely forgotten the user or problem they are solving.

When I review an invention or a startup pitch the first thing I look at before I worry about anything else is the problem.

If you can’t convince me that there is a real problem and you have a shot at solving it, we won’t even get to rest of the pitch.

If you are doing something which involves early stage science, engineering or technology research and development it may not be clear who the final user is yet, but you should have a clear idea of what specific problem you are fixing and why your solution will be superior, lower cost, stronger, faster, less toxic, easier to make, can be made from cheaper materials or might enable something which couldn’t be done before and who might benefit.

Initially Im less interested in the amazing technology and more interested in how its going to solve someones problem.

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About The Author
Mike NichollsAustralian Inventor + Entrepreneur working with a small team of engineers building prototypes from Inventions including two medical devices.Publishes Startup88.com and has assessed/reviewed +500 inventions and +200 startups in the last 3 years.Mentors Sydney Startups via Incubate and other incubators and helps members of the Australian Startup Community via the Startup88.com website with free publicity and advertising.Experience in numerous industries including Digital Publishing, Cloud Computing, Apps, Hardware, Aviation, Real Estate & Finance and Health/Medical Devices.