Onyx Display Media
Amazing result that these guys have bootstrapped the business and have effectively developed a solution that looks like it needed significant science and manufacturing to get it to production.
Its not clear if the Intellectual Property is their’s (they mention a pending patent) or they have licensed it, however I can’t help but think they should be going straight to Coke or Pepsi and license this technology to them.
Given they are based out of South Africa I think its pretty tough to build a Global Business where you would need to convince thousands of shop owners to buy it.
It seems to me a more scalable method would be to partner with a large company with a global salesforce and get them to drive the sales of the product.