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Startup NameAnswerDash
What problem are you solving?AnswerDash is weaving answers into the fabric of the web, enabling businesses to reduce support costs, increase sales, lower churn, and gain deep insights into their customers.

AnswerDash helps businesses improve the user experience on their website before it “goes bad.” (Usually, by the time a user is digging through a Zendesk knowledgebase or typing in a live chat session, the user experience has already “gone bad.”) By providing instant answers right at the point of action, AnswerDash prevents this souring experience before it begins.

Through AnswerDash’s analytics dashboard, our customers get valuable end-user insights about their website users, giving companies a better understanding of their needs, issues, and questions and where exactly those arise throughout the website.

What is your solution?For companies with an online presence who have high customer support costs, AnswerDash offers “answers in a click” that will reduce up to 50% of assisted service support inquiries.AnswerDash improves the customer experience of websites and web applications by providing a contextual Q&A service that delivers instant answers to end-users right where they need them. The benefits include reduced customer support costs for online businesses, increased sales on e-commerce websites, reduced customer churn for subscription-based SaaS applications. AnswerDash also provides actionable insights into the customer experience of websites and web applications, revealing which questions arise, where they arise, and what end-users do after encountering specific answers—for example, do they make a purchase or abandon the site? AnswerDash is quickly becoming the new first-line-of-defense for delivering answers to end-users online.

AnswerDash’s mission is to make the web and mobile web easier to use, reducing user frustration and site abandonment. No typing. No digging. No leaving the page. Simply click or tap to get an answer. Easy and effective.

Target MarketBusinesses
How will you make money?Free 2 week trial then subscription-based; monthly prices range from free for Lite users to $45,000 for Premium users
Tell us about the market & founders, why is this a great opportunity?The founders of the AnswerDash are Jake Wobbrock, Andy Ko, and Parmit Chilana. Jake and Andy are professors in the University of Washington Information School, and Parmit Chilana is a professor at the University of Waterloo. Parmit was the co-advisee of Jake and Andy, and it was her dissertation work called “LemonAid” in collaboration with her advisors that formed the initial idea for AnswerDash, which was initially launched as a company called Qazzow and then later renamed.Jake is an expert in human-computer interaction, focused on input techniques, interface design, and accessible computing for people with disabilities. He has a Ph.D. from the HCI Institute in the School of Computer Science at Carnegie Mellon University, and B.S. and M.S. degrees from Stanford University. He was AnswerDash’s founding CEO. He is transitioning back to full time teaching at the end of 2015. Andy is an expert in human-computer interaction and software engineering, focused on developing tools for programmers and students of programming. He has a Ph.D. from the HCI Institute in the School of Computer Science at Carnegie Mellon University, and a B.S. degree from Oregon State University. He was AnswerDash’s founding CTO and is transitioning back to full time teaching at the end of 2015. After graduating with her Ph.D. in Information Science from the University of Washington, Parmit became a faculty member in the Department of Management Science & Engineering at the University of Waterloo. She has never been operational in AnswerDash.

AnswerDash hired William (Bill) Colleran, Ph.D, in June 2015 as its Chief Executive Officer. Bill brings over twenty years of experience in business leadership, marketing, finance and technology development to his role as CEO at AnswerDash. Most recently, he served for 14 years as CEO at Impinj, Inc., joining shortly after its founding and growing the company into the world’s preeminent provider of ultra-high frequency RFID solutions. Prior to Impinj, Bill was CEO at Innovent Systems, the leading provider of Bluetooth chips, which he sold to Broadcom Corporation in 2000 for $500 million.

Founders NamesMorgan Moretz
Twitter Handle@answerdash
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